Powerful, Appealing, Dignified
Lawyer Advertising Made Easy! sm
Looking for more personal injury cases?
TV advertising reaches people with
serious injuries IN BED at home or in the hospital
where they don't have access to the Internet or Yellow Pages
Does your advertising stand out?
After $100 Million of TV advertising, everyone knows Jacoby & Meyers, but no one remembers how to call them!
1-800-HURT-911 can get you 14 times more calls!
Which can you remember after a 10 or 30 second TV ad?
1-800-487-8911 or 1-800-HURT-911
With 1-800-HURT-911 you can Dominate
lawyer advertising!
Proven since 2001 to ring your phone on the 1st day of advertising!
Exclusive
territory for your entire TV market guarantees you success!
RESERVE YOUR EXCLUSIVE TERRITORY TODAY
BEFORE IT'S GONE!
LIMITED TIME OFFERS Makes personal injury advertising a No Brainer!
Not to be combined with any other offer
GUARANTEE: If your phone
doesn't ring on your first day of TV advertising, you get the month for free!
LIFETIME FREE use of 1-800-HURT-911 TV commercials (English &
Spanish). You save as much as $22,500 and more every year!
TV commercials customized FREE
with professional voiceover and graphics to include your name or your law firm name. I will even
pay to duplicate the tapes and ship your custom commercials to each
TV station! You save $3,400 if you use just 4 commercials!
FREE: Custom designed Yellow Page ad for your law firm
advertising designed by one of the best known Yellow Page ad designers in the US! You save $750!
FREE: Custom business card design. Save
$150!
FREE: Articles to
accompany magazine advertising for serious injury cases! Just
substitute my name in the "by line" with yours. I'll tell you which
magazines get serious injury cases and they will publish your articles for
free!
LIFETIME FREE: Call center software with Serious Injury Alert®
technology lets you
buy inexpensive overnight TV commercials and return calls Fast, as
the 1-800-HURT-911 brand implies. You save $300 every year.
LIFETIME FREE:Exclusive listing for your
territory in the Attorney Directory at
HURT911®, the largest Accident & Injury Research web site. Worth $100,000 per year?
LIFETIME FREE: Website/blog for your law firm with an easy to use content
management control panel (See the
first design, more
designs coming)
LIFETIME FREE: Custom
web pages at HURT911.org exclusively designed for your law firm to be found by people in
your territory looking for an accident lawyer. Worth $5,000.
$400 discount off the 1-800-HURT-911 program set up fee of $795.
LIFETIME FREE: A link to your web site from HURT911.org
increases your search engine performance, worth $250 per month!
I give you everything you need. The only
thing else I can do for you is to come in and settle your cases.
ACT FAST!
You found
HURT911®
because it's in the top results
on the first page of Google and other search engines for every search phrase
concerning attorney advertising. Now, lawyers everywhere are finding
HURT911®. Territories in the U.S. and Canada are exclusive to only one law firm per TV broadcast market
on a first-come-first-serve basis and now attorneys can own their territory, so act fast before your territory is gone! To find out if your exclusive territory (TV market-DMA®) is available for
personal injury advertising with 1-800-HURT-911 or for more information on 1-800-HURT-911, the country's most successful Lawyer Advertising Programsm, call
1-888-505-5464 right now. Speak directly to HURT911® founder Philip L. Franckel, Esq. day/night, Sat & Sun 8:30am - Midnight (Eastern Time). Call me right now on my personal number
1-888-505-5464. Call or e-mail today and grab your exclusive territory
before it's gone (subject to availability). Your success is my passion! Advertising agencies welcome - ask about our commission structure and No Risk Agency Contract which locks in clients. CALL NOW!
1-888-505-5464
or schedule a free telephone consultation >>
When does advertising make sense for your law
office? When you decide that your law practice is also a business and not just a profession. When you're looking for a continuing supply of new personal injury cases and willing to commit to a continuing advertising campaign. HURT911
®
doesn't require a commitment to a continuing advertising campaign,
but common sense requires it. You know how long it takes to settle
cases. Plan to spend a certain amount on advertising each month and be
prepared for the cost of additional overhead and case expenses to handle the
case load from advertising.
When does 1-800-HURT-911 make sense for you?
When you have an advertising budget sufficient for two shares of a group lawyer
advertising campaign or one full-page ad in the Yellow Pages, then you have
enough money to successfully advertise on TV with 1-800-HURT-911, but we have
lawyers who are successful and spend even less! Lawyers advertising on TV with
1-800-HURT-911 typically see a cost per call of $39-$100 (7-10% of calls are
cases), depending upon the
market and advertising budget. If you don't have enough money
for TV advertising, you can advertise to select niche demographic groups in
small magazines for very serious injury cases that return the highest return on
investment you will ever see. After you
sign up, I will tell you which magazines to advertise in.
If you're not one of those lawyersadvertising with a big budget, 1-800-HURT-911
will make the difference between life or death for your advertising campaign.
1-800-HURT-911 will let you successfully compete against lawyers with big advertising budgets. One lawyer advertising 1-800-HURT-911
on TV with $1,400/month budget signed 10 cases per month ($140 per signed case!), successfully competing against another law firm
advertising with millions! (see an actual TV schedule with costs). We can handle your entire advertising campaign for you, including media buying with InterMedia Advertising, the largest direct response advertising agency in the US. To be successful, you need to compete.
To successfully compete, you need to advertise. With 1-800-HURT-911 you will successfully advertise and compete!
If you're one of those lawyersadvertising with a big budget, using 1-800-HURT-911 in your advertising will substantially improve your bottom line and cost you as little as less than 1% of your advertising budget. You simply cannot afford to wait another day! With 1-800-HURT-911, you will dominate your market! Most businesses struggle to increase profits just 2%-3%. If 1-800-HURT-911 can increase your profit by 50%, 100% or 300%, would you really say "No, I'm not interested in making more money"? You will see an immediate increase in
results from your TV advertising and as much as a 300% increase within only two years of advertising. 1-800-HURT-911 will
substantially improve advertising results from billboards, yellow pages, and radio.
Advertising with 1-800-HURT-911 will prevent another lawyer from advertising with 1-800-HURT-911 and taking cases you would have received from your advertising! We have a solo
lawyer who didn't get any calls from TV advertising
before using 1-800-HURT-911
because another law firm advertising campaign dominated his small TV
market with a big advertising budget. After the lawyer started advertising
for personal injury cases with 1-800-HURT-911, he signed over 100 cases in a year! Those are 100+ cases
which would have gone to the larger law firm had it not been for 1-800-HURT-911.
A large law firm will have the luxury of advertising 1-800-HURT-911 on TV, billboards, specialty magazines for serious injuries, yellow pages and radio
where a good vanity phone number can make a huge difference!
I can tell you where you can get the best cases and help you with all your
advertising needs.
1-800-HURT-911
can
increase advertising results as
much as 299% and as much as 5,672% over the cost of using 1-800-HURT-911! 1-800-HURT-911
will bring you more calls because people will remember how to call you.Consider one example. In
Sacramento, a lawyer with a TV advertising budget of $2,000 per week received 29
unique callers (33 total calls) in the first 3 days and signed 2 cases within
the first two days.
Why does your law office need 1-800-HURT-911 for advertising?Every once in awhile, a super powerful brand
name like Google or 1-800-HURT-911 appears. Google became huge not
only because their service was superior, but also because people like the
name. The same is true about 1-800-HURT-911. People really like
HURT911®.
There are far fewer people hurt in an accident than are using a search engine, but that's exactly why a super powerful brand is so important for advertising. In the last few years, more and more law firms have discovered that
personal injury advertising on TV is extremely lucrative! Money spent for attorney advertising on TV doubles every four years and there are now personal injury lawyers
advertising with million-dollar budgets in almost every TV market.
In an ABA article entitled
1-800-ADVOCACY Vanity Phone Numbers Make Your Advertising Less Forgettable by Laura Hodes, Dallas lawyer Robert A. Kraft who has a local number 214-999-9999, said "If you have a great ad but people can’t remember the number, it won’t do much good." "I know I don’t have a pen handy when
I watch TV. Once they call it, they don’t forget it." The
article goes on to say, "Kraft believes his vanity number has been worth the
expense because it keeps clients coming back, often years after their
initial cases closed. Clients "see so many ads that it’s tempting for
them to call another law firm when they have a new problem–especially if
they’re having difficulty remembering your name and number," he says. "You
want them to remember and call [you] before they see ads from another law
firm, and having that number makes it easier."
Laura Hodes said, "More obvious examples are phone
numbers that spell out a message like 1-800-HURT-911, a toll-free number
owned by New York lawyer Phil Franckel."
In an interview by Adam Hanft, President of the advertising agency Hanft Unlimited, with well-known Massachusetts attorney
James Sokolove who has been advertising on TV since 1977, James Sokolove
said that lawyer advertising has helped make people into smarter legal
shoppers. Hanft quoted Sokolove as saying, "Twenty-five years ago it
was enough to say 'free initial consultation, today, consumers are educated
and lawyers are going to have to differentiate more."
With 1-800-HURT-911
you will stand out from the crowd with the most powerful 1-800 vanity number
for lawyer advertising that creates a brand for your office that's not only appealing, easy to remember and easy to dial, but also dignified. That's important, because with the explosion of lawyer advertising, regulations are becoming far more restrictive. You need to stand out from the crowd and be remembered as the one lawyer to call when someone hurt in an accident needs to know their rights fast! With a memorable
phone number like 1-800-HURT-911, people will remember how to call you. With experience in various businesses, TV production, advertising, and as a personal injury lawyer since 1989, Philip Franckel really understands your law practice and how to make it successful!
What do you need to do?
1) Spend 30 minutes reading this page; 2) Call Phil
Franckel at 1-888-505-5464; 3) Sign an agreement for your exclusive
1-800-HURT-911 territory; 4) Speak to potential clients who call you; and 5)
Sign up cases!
What can we do for you?
We can simply provide you with a great 1-800 vanity phone number or we can be your one stop shop for all your advertising needs including call handling: We can: 1) Buy TV media time on the best stations, shows and times for injury cases with InterMedia Advertising, the largest Direct Response advertising agency in the US; 2) Research all lawyers advertising on television in your TV market to determine which TV stations and programs competing lawyers advertise on, how many commercials they air per month on each TV station, and the amount they spend for each commercial; 3) Customize 1-800-HURT-911 TV commercials for your law firm; 4) Ship 1-800-HURT-911 TV commercials to each TV station; 5) Monitor your broadcasts; 6) Analyze results (InterMedia Advertising is the only agency that has
Accutrak™
advertising/lead tracking software to track advertising with vanity phone numbers); 7) Provide you with other advertising media proven to result in callers with serious injuries, some of which can only be revealed
after you sign an agreement to advertise with 1-800-HURT-911; 8) Route 1-800-HURT-911 calls to your existing phone line; 9) Provide you with a call center to answer night/weekend calls;
10) Set up our proprietary call center software customized for your law firm; 11) Provide you with a listing in the HURT911.®rg Attorney Directory for every county in your territory; and 12) Build many web pages for your territory and your law firm.
1-800-HURT-911
is the leading memorable 1-800 vanity telephone number
for personal injury advertising that can get you 14 times more calls! (Read
the article 800 VANITY NUMBERS TROUNCE NUMERIC TOLL-FREE'S, by ICB Toll Free
News) (See
the study of vanity phone numbers in advertising by Michael J. Motto
Advertising) (DIAL 800 tells you how to avoid the five fatal
mistakes of a 1-800 brand and 1-800-HURT-911 avoids all five!)
With 1-800-HURT-911, people will remember how to call you, days, weeks and even months
after seeing your advertising.
After spending
$100 million on TV advertising to successfully brand their name,
the national law firm franchise Jacoby & Meyers advertises that they are
"America's most familiar lawyers".
Even the Beastie Boys know them. In their album, Paul's Boutique, the
Beastie Boys boast that they've got more suits than Jacoby & Myers", but NO ONE knows their phone number!
Dick Larkin, creator of
SmallBusinessCommandos.com,
who runs Worldpages.com (bought by YellowBook™) and is a leading expert on yellow page advertising, says "The biggest sin in local advertising is using your company name as the headline for
your ad." Branding a name is great for a lawyer's ego or selling a product in
stores, but not if you want people to call you. If you want people to call you, they need to remember how to call you.
Adam Quenneville Roofing, a company with more than 60 years of family
experience, started using 1-800-NEW-ROOF from 800response in 2000.
They said “When we answer the phones, we answer ‘1-800-NEW-ROOF,’ and we
use [the] vanity number in all our advertising so that customers will
remember the number to call." According to the company, 1-800-NEW-ROOF
has “probably doubled” their sales.
1-800-HURT-911 can
increase advertising results 299% and 5,672% over the cost of advertising with
1-800-HURT-911!
Consumers can't remember numeric phone numbers.
The 1-800-HURT-911 vanity phone number is so easy to remember that
prospective clients were calling even before advertising began! People
incorrectly remembered other numbers they saw advertised on TV, as
1-800-HURT-911. The first caller who was hurt in an accident called only
hours after 1-800-HURT-911 was first connected! I thought the caller was a friend playing a joke on me. When I asked him how he got my number,
he said his wife saw it on TV, but I didn't have an ad on TV yet, and it was
only the first day I had the number! It's one of the easiest numbers to
remember due to familiarity with the fact that you call 911 when you're
HURT.
Forcing potential clients to look for your name in a yellow page book only
gives them the opportunity to call the first lawyer they see. With
1-800-HURT-911 potential clients will remember how to call you and they will
call you first, before going to the Yellow Pages.
1-800-HURT-911
gives your law firm instant brand recognition with the
implied built-in message, "When
you're HURT in an accident, you need legal help FAST"sm.
The slogan used in our commercials to reinforce the message is, "When
you're HURT in an accident, call 911, then call 1-800-HURT-911"sm.
Just ask 10 friends if they have seen 1-800-HURT-911 on TV. Even
though it may not have been advertised in your market, everyone thinks they
have heard of 1-800-HURT-911. Attorney Joseph Madalon said, "...after being on the air for only three (3) weeks, I
am experiencing calls on days I don’t even run the ads." With our optional call center software allowing
you to return night and weekend calls fast, you'll live up to the promise of
your brand.
1-800-HURT-911
has proven to be the dominant brand. When a different vanity phone number using the
word HURT is advertised at the same time,
advertising with the competing phone number will result in calls to
1-800-HURT-911 because HURT-911 is easier to remember, seems more familiar
and has greater impact.
In fact, on the first day I got the phone number, someone
called saying they saw 1-800-HURT-911 on TV, before it
was ever advertised! The caller saw a TV commercial with another
number using the word HURT and dreamed up 1-800-HURT-911! People often remember information or an experience but attribute it to the wrong
source. Misattribution occurs when a feature or benefit is too
similar to a competitor's or when the presentation is less distinctive
or has less mnemonic or emotional impact. 1-800-HURT-911 has more emotional impact
than any other vanity phone number for personal injury lawyer advertising.
The 1-800-HURT-911
brand gives your law firm instant status and credibility in the
personal injury field, differentiates you from the competition, gives you a
preferred position in the marketplace, lets you dominate your competitors,
and spend less money on advertising. You may not be able to advertise
that you are an expert or specialist, but when you advertise 1-800-HURT-911,
callers know exactly what you do. 1-800-HURT-911 is also a brand that
becomes your asset which you can resell when you retire (see below).
1-800-HURT-911 answers a need.
Potential injury clients look for a lawyer who can help them with their
specific case. 1-800-HURT-911 tells them that you can answer that
need.
1-800-HURT-911 pre-screens callers automatically!
One of HURT-911's most important features! 1-800-HURT-911 is to 1-800-LAWYERS as 1-800-MATTRESS is to 1-800-FURNITURE. If you
only sell mattresses, 1-800-FURNITURE is too broad. If you only want personal injury cases, you want 1-800-HURT-911! You save you money, time, and aggravation because 1-800-HURT-911 is
proven
to attract ONLY callers hurt in an accident. You don't
need expensive call center services to screen calls for you. Potential clients know to call YOU with their
personal injury case because they already know your area of expertise.
Because of the word HURT, callers
assume you don't do anything else. Personal injury advertising with a broad generic vanity number like 1-800-LAWYERS can
receive as many as 50% of calls for Landlord/Tenant problems, traffic
tickets, low fee divorce, bankruptcy and other nuisance calls, wasting your
time and money, even when the TV commercials only mention accident cases.
These callers take up valuable time. Because they could be hurt in an
accident tomorrow, you can't be rude and rush them off the phone.
1-800-HURT-911 is also ideal for advertising on the back cover or spine of yellow
page books because those areas will result in a significant increase in
calls, but without 1-800-HURT-911, your staff will be
busy all day fielding calls unrelated to personal injury. If
you have a multi discipline practice, you can advertise with
1-800-USLAW-911,
a name with a national sounding brand, for 80% less than 1-800-HURT-911, starting at just $3.00/month. A large market like Memphis with 30 counties is only $267/month!
PROVEN
RESULTS:
See Testimonials, below. Every lawyer has
received a call on the first day of TV advertising, except one of the
smallest TV markets which received a call on the second day. In Sacramento,
(Jan 2007) a lawyer with a TV advertising budget of $2,000 per week received
29 unique callers (33 total calls) in the first 3 days and signed 3 cases
within the first three days. In Dallas, with a very large advertising budget, Attorney David Pickett received 1,944 calls and 2,036 calls in his first two months from TV, radio and billboards. Advertising
only on TV in New York with a large advertising budget resulted in 1,000
calls/month even with over 80 competing lawyers advertising on television in New York. Even
lawyers advertising with very small budgets are successfully competing
against lawyers spending millions! Thomas R. Malia, Esq. said, "When I started the program I
was down to less than 20 cases now the case load hovers around 100".
1-800-HURT-911 has proven to bring in more calls from one yellow page ad
than from ads in two yellow page books without 1-800-HURT-911. 1-800-HURT-911 TV commercials have been tested, proven successful and are in use in several markets, including New York where I use them myself!
Advertising with Inexpensive Late Night & Weekend TV Spots. TV commercials costing only $2 to $15 per commercial in most markets (see
an actual TV schedule with costs), is
finally possible and easier than ever with our free proprietary call center
software with Serious Injury Alert® technology
(see below under Benefits) which will send sophisticated call reports to you, wherever you are, when your office is closed. Most lawyers advertise only on weekday daytime TV because of their inability
to answer calls after office hours. Now, you can advertise during the times when most accidents occur, there is less competition and you can sign up the case before another lawyer. A lawyer
advertising with 1-800-HURT-911 signed up 20 cases in two months spending only $1,400/month for overnight advertising, even though he is competing against lawyers spending millions in a small market!
Use Less
Expensive 10 Second TV Commercials. 1-800-HURT-911 is so easy to remember
that you can use less expensive 10 second commercials which result in more calls per dollar than 30 second
commercials because you get twice the frequency, doubling the chance that someone with a serious injury will see your commercial! (see
an actual TV schedule with costs). If you don't use a 1-800 vanity phone number, you can't use 10 second commercials. (30 second commercials should also be used to accomplish better branding.)
Advertise on Billboards and Radio with Results! If you're thinking of advertising on billboards
or radio, you need 1-800-HURT-911. Billboards substantially increase
the effectiveness of TV and radio commercials, but without an easy to remember vanity number, you
will NOT get any calls from billboards!
Advertising 1-800-HURT-911 has proven to result in enough calls
coming directly from billboards to pay for
themselves! On radio, advertising 1-800-HURT-911 can result in 14
times more calls than advertising without 1-800-HURT-911 (See
a study of vanity phone numbers in radio advertising). Which can you remember
after a 10 second radio commercial or passing a billboard at 65 mph? 1-800-487-8911 or 1-800-HURT-911.
Advertise in the Yellow Pages with Results! We'll even give you
a custom yellow page ad for free! The ABA Commission on Advertising reported that
“Nearly a third of firms advertising in the Yellow Pages do no better than
break even.” This means two things: 2/3 of lawyers are
making money from Yellow Page advertising and your advertising must stand
out from the rest. One of our lawyers
who is advertising only in the Yellow Pages said, "...right now we are just so snowed under with
work (some of it the result of our ad [yellow page ads with 1-800-HURT-911])
that we don't have time to get the TV advertising together. There are
two phone books in town. We dropped our ad in one and went with the
back cover on the other [advertising 1-800-HURT-911] and we have had
a noticeable increase in the number of calls."
You can see the yellow page ad
below.
Advertise in Magazines with Results! Magazine advertising in
New York has been very successful, bringing in far fewer cases than TV, but
almost all of which have been six-figure cases resulting in the highest ROI.
I will tell you which magazines to advertise in and even provide you with
free advertising copy.
Increase
Referrals! Thomas R. Malia, Esq. said, "it was a good year for referrals. I believe that the
HURT-911 advertising was a significant factor in the dramatic increase in
referrals, up over 500%. Old clients, friends, etc. became more aware of
what I do indirectly through the HURT-911 advertising." See Testimonials,
below.
Spanish-speaking people can easily
spell HURT! It's one of the first words they learn as a child, but even some English speaking people don't know how to spell attorney
or lawyer. People from both South America and Puerto Rico know the
word HURT. You can strengthen your branding by advertising only one
vanity phone number.
We now have 6 TV commercials in
Spanish.
1-800-HURT-911 is
easy to dial, because it only has 4 letters.
You need a memorable 1-800 vanity phone number that will not violate ethics!An ABA Journal
article Vanity Phone Numbers Make Your Advertising Less Forgettable by Laura Hodes shows why a memorable 1-800
vanity telephone number is important for lawyer advertising. Laura Hodes
wrote, "More obvious examples [of vanity phone numbers] are phone
numbers that spell out a message like 1-800-HURT-911.
Her article goes on to show how some other vanity phone numbers, like ones using the word WIN, may violate
ethics by making an unsubstantiated claim or creating an unjustified expectation.
Numbers like 1-800-LEADING, 1-800-RESULTS, 1-800-SUPER-LAW, 1-800-8WIN-LAW,
1-800-MILLION or any number that can imply a result will likely violate
ethics rules.
The NHBA Ethics Committee
wrote that a lawyer who is advertising that he is a member of the "Million Dollar Advocates Forum"
violates Rules 7.(b) and 7.1(c).
In
Examples of Non-Complying Ads (see 3rd example), The Florida Bar states that the phone number 1-800-TOP-ATTY characterizes the quality of legal services
and therefore violates Rule 4-7.2(b)(1)(B). The Florida Bar (probably toughest in
the US) successfully stopped a lawyer from advertising
1-800-PIT-BULL, but approved 1-800-HURT-911. Even participating in a group advertising campaign that uses a number with a problem word could subject
the lawyer to discipline. The lawyer, not the advertising service is subject to to discipline.
VERY LARGEEXCLUSIVE territory
covering your entire broadcast TV market eliminates risk three ways!
See a map of your exclusive territory:
US territoriesCanada territories
(maps courtesy of 1-800-TRUCK-ADS®).
See the cost of a 1-800-HURT-911
license fee. 1) No one else gives such large territories
which are necessary for cost-effective advertising on TV. Other vanity
phone number providers license their numbers by county
usually
for $250 or more per county. With 1-800-HURT-911, the Columbus, Ohio
territory includes 20 counties and Jackson Mississippi includes 25 counties.
That's only $26.64 per month per county! You save a fortune, providing
you with a very low cost per case.
2) To advertise in a territory
smaller than what we give you, you would have to buy local cable TV at rates that initially seem cheap, but because cable
markets are so
small, reaching so few people, the rate results in a very high per capita cost with a cost per
call that is as much as 10 times higher than regular TV. Other local media results in even higher per capita advertising costs than cable TV. Cable TV is like buying a 1lb package of hamburger meat at the supermarket for $4.89/lb whereas regular TV is like buying a 6lb package at Costco at $2.19/lb for a total
of $13.14.
3) Group lawyer advertising takes advantage of less expensive per capita
costs by advertising on broadcast TV, but shares the cost and calls among
several lawyers. Sharing calls with other lawyers in a large broadcast TV market is like buying a lottery
ticket because it is not possible to equally distribute cases. A)
Small exclusive territories consisting
of only a few zip codes result in unequal call distribution both in
the number of calls and the quality of calls.
Some of these territories are very good, while some are mediocre and others
perform very poorly. What makes a good territory in a group lawyer
advertising campaign? Low income or blue-collar communities and
territories with hospitals (people in affluent neighborhoods usually know a
lawyer and no one is watching TV in business or industrial areas). Lawyers with good territories
will never give them up, while the other territories are given up after the
contract period and resold over and over again, subsidizing the other
lawyers.
B) Distributing calls sequentially among several lawyers in a small territory
such as a county, will
also result in an
unequal number of calls being received by lawyers because some counties are very
good while others are not.
Lowest-Cost Media Buying: (see
an actual TV schedule with costs)
HURT911®
can provide full advertising agency services and media buying
together with Inter/Media Advertising, the largest Direct Response advertising agency in the US. I will
consult with Inter/Media Advertising to help manage your advertising
campaign. Inter/Media Advertising has been able to save lawyers 30%
and more which will more than pay for the cost of advertising with 1-800-HURT-911.
In fact, Inter/Media Advertising is so large that their huge buying power
lets them buy media time cheap enough to sell to other advertising agencies! With HURT911®, you can buy direct from Inter/Media Advertising without middleman markups. Some of
Inter/Media Advertising's clients are
Ditech.com, US Army, TransUnion's Truelink,
Vonage, Clorox, Public Storage, Hollywood 48 Hour Diet, and the Law
Office of Ronnie Deutch (tax law).
Read Response Magazine's article about Inter/Media Advertising.
Inter/Media's size not only allows you to buy TV time at the best price, but also provides valuable services such as researching where the competition is advertising, how much they're spending on each station in your market and Accutrak™
proprietary advertising/lead tracking software to track advertising with
vanity phone numbers.
You can use your own advertising agency or ours.
If your law firm
advertising is currently managed by an advertising agency, you can continue with
your advertising agency and I will set up telephone routing and ship the
commercials or you can just use 1-800-HURT-911 in your existing commercials.
If you're lucky enough to have an in-house media director, as some of our
clients have, we can provide anything your media director wants.
We currently have several law firms with their own advertising agency or
in-house media director. If you need an advertising agency, we can
handle that for you.
We make lawyer advertising EASY!
The only thing that isn't easy is reading this page (which tells you
everything you want to know and is well worth 30 minutes of your time), so call Phil Franckel
at 1-888-505-5464 now!
The only complete advertising
program specifically for personal injury lawyers that gives you valuable free services you need for a successful advertising campaign! 1-800-HURT-911 isn't just a great toll free vanity number!
30 Day Cancellation! You won't want to, but you can cancel anytime,
for any reason, with 30 days notice!
Automatic renewal lets you keep your territory for as long as you want
without worrying about having to take action to renew.
Telephone rate is only $0.05 per minute plus tax with 1 second rounding and a $10 per month service charge
Keep 100% of your legal fees!
We are not your partner.
Your
brand, your asset!
Your valuable right to advertise 1-800-HURT-911 in your territory is now
assignable without paying any additional fee. As you build
your 1-800-HURT-911 brand, it becomes your
asset which you can resell at any time, with or without your law practice
(lawyers already licensed can now also take advantage of this right).
An attorney advertising a competing phone number
with a $5,600 monthly lease is selling his right to lease the phone number
for $500,000!
"Own" your territory!
with a 99 year lease
(renewable for another 99 years at only 1% of the original fee). You
only pay a low capitalization rate of 8 (8 years of
license payments) and it's structured as a lease so you may write off your entire investment as a business expense this year.
You get a steeply discounted one time up front fee for an investment you can
build and resell at a profit. When you advertise 1-800-HURT-911, you will build your own valuable brand. Why build someone else's brand? You can
resell your territory without any fees and keep 100% of the profit from your branding. Sell
your territory with or without your law practice when you retire. You
can also split or sublicense your territory to another lawyer or group of
lawyers.
Territories currently range from $959 for Glendive, MT; $47,995 for Augusta, GA; $324,995 for Minneapolis with 57 counties; and $369,995 for Houston, the 10th largest TV market
in the US. One case can pay for 99+ years! 1-800-HURT-911 has proven to bring lots of extra cases.
Like a pre-construction condo sale, the capitalization rate will increase after each territory is sold, until it reaches a cap rate of 15. The earlier you invest, the less you pay and the more you make when you sell. Even if it's not in your budget right now, every
budget should be flexible enough to take advantage of unplanned opportunities such as an exclusive 1-800-HURT-911 territory that gives you an immediate and permanent competitive edge.
Financing is available through a third-party lender.
Hurry, because once your territory is gone, it's gone!
You decide your own advertising
budget! We can make recommendations, but it's your exclusive
advertising campaign and your budget.
If you want a slow month, that's your decision.
Advertise exclusively or start your
own group lawyer advertising campaign! Now you can eliminate
your advertising expenses by putting together a group of lawyers for
advertising and instead of charging an "agency" fee, simply keep a
percentage of calls or a geographic area for yourself. For instance,
you get five lawyers to contribute $3,000 per month for a total of $15,000
per month towards advertising and every lawyer including you, receives 1/6
of the phone calls or each lawyer can take different geographic areas.
Or, just share the advertising budget and calls with another lawyer.
You can even have an agreement with another lawyer to refer out the smaller
cases. We can route the telephone calls anyway you want and there is
no extra cost to you!
21 Great ethical TV commercials with English & Spanish versions in 10, 15, 30 & 60 second lengths
which you can use for free!
We'll even customize them to include your name in the audio and graphics for
free! 1-800-HURT-911 TV commercials have been tested, proven successful and are in
use in several markets, including New York where
I use them myself! You can see 1-800-HURT-911 TV commercials below. Many other lawyer commercials violate ethics.
Some are minor and many have very major violations. Don't use TV commercials
that can jeopardize your license! 1-800-HURT-911 TV
commercials are very conservative, but have great appeal and have been
approved in NY by a renowned ethics lawyer.
1-800-HURT-911 TV commercials can be personalized
for your law firm. We customize the graphics and rerecord the audio track to include your name. The name of your law firm appearing as a graphic at
the end of the commercial can be large or small. Some law firms prefer their name large, while some law firms doing defense work prefer to minimize their name.
NO up front fees!
NO installation fee, NO
termination fees, NO telephone bill mark up!
You have to wonder if it really works
when competitors need hefty annual fees up front to lock you in!
To lock you in
and make sure you don't break their long-term contract, another lawyer
advertising agency may charge you $20,000, $30,000 or more up front every year
in addition to your monthly fee. Not us!
We know the HURT911® personal injury advertising program works!
In fact, instead of charging upfront fees, we pay to customize
1-800-HURT-911 TV commercials for your law firm for free! We don't
even markup advertising media fees! You pay InterMedia Advertising or
your own advertising agency directly, without any markup.
Don't get locked into unsuccessful media campaigns!
1-800-HURT-911 is the best value available, even without all the free services we
provide! Fees are economically, fairly and sensibly priced for
your market!
Fees are structured by the number of households in
your TV market. If you're going to advertise on TV, you need the
entire TV broadcast market for your territory. With a TV market like Memphis
which includes 30
counties, 1-800-HURT-911 is only $1,339 per month for all 30 counties in
Memphis. That's only $44.63 per county per month. Competing vanity phone numbers costing $250/county per month would cost you $7,500 per month for all 30 counties and they don't give you
anything else other than a phone number! One advertising agency
specializing in attorney advertising requires you to pay a base
fee of $229.95 per month for a 1-800 numeric number that doesn't
spell anything! We have never increased our fees and don't plan to,
but we guarantee a 3% annual cap, when other companies guarantee a 10%
annual cap.
Unique username and password to log in on the internet and
see real-time up-to-the-minute detailed call records 24 hrs/day. No one else can see your call
records. You can see demo screen shots of
real-time up-to-the-minute detailed call records and graphs (scroll down to see graphs). You can also log in to a
demo account (enter demo as the Username and demo as the Password). For an extra fee, you can even listen to a recording of all your calls.
Click here to hear a
demo recording
(enter demo as the Username and demo as the Password); Then click on the telephone icon in the yellow column on
the right.
3 Ways to receive calls! 1) All calls can ring directly in your office on your existing phone lines; 2) You can forward all your calls to our specialized call center which can give you priority when answering HURT911® calls; or 3) You can forward only night/weekend calls to our specialized call center. Our call center can either connect live callers directly to you, and/or can instantly notify you by PDA, fax and e-mail using our specialized software.
Specialized proprietary call center software, using our Serious Injury Alert® technology, lets you return night & weekend calls Fast,
as the 1-800-HURT-911 brand implies. Finally, you can take advantage of very inexpensive overnight TV advertising which costs only $2 to $15 per commercial in most markets! Now, with a reliable method of receiving call notifications, you can also take advantage of 24-hour media such as radio, billboards,
Yellow Pages, small inexpensive newspaper classified ads, newsletters, our biker T-shirts, magazines, giveaways,
and other even more successful media I can't mention here. Our sophisticated call center software turns our call-center operators into instant lawyers and doctors. Simply forward your overnight and weekend calls to our specialized call center which can give priority to HURT911® calls. Operators quickly answer calls entering accident and injury
information into our software which analyzes the caller's information and lets you know if the
caller has a soft tissue injury or a serious injury (it can make a medical diagnosis) and will instantly alert you by PDA, fax & email sending you a call
report
with one of the following subject lines: "Serious Injury
Alert®
from 1-800-HURT-911", "New Client Call From 1-800-HURT-911" (soft tissue
case), or "Incomplete Call From 1-800-HURT-911". In
addition to accident and injury information, our software will capture the
caller's name, phone numbers, hospital phone and room number, caller ID
information and much more. Each report can be custom routed to various lawyers in your office. You can even use our software when answering calls in your own office!
HURT911®
Attorney Directory: Included in the license fee is an
exclusive listing for your law firm in every county in your territory at
the HURT911®
Attorney Directory. An exclusive attorney
listing for every type of personal injury case in a territory with so many
counties could cost you $100,000 per year or more in another attorney
directory. Other attorney directories list many lawyers in small
territories and divide personal injury into many categories. One
directory places six featured lawyers at the top of each listing with an
unlimited number of lawyers below that. It has 10 different fields for
personal injury such as Auto/Trucking Accident, Brain Injury, Personal
Injury, etc. That's like having to buy positions in 10 yellow page
books!
HURT911®
is the largest Accident & Injury Research web site which receives
thousands of unique visitors every month with annual growth of over 300% and valuable research for anyone HURT in an accident.
The website is addressable at HURT911.org, 1800HURT911.com and over 100
website names. To see what your exclusive listing will look like, click New York on the Attorney
Directory map and click on Bronx or
see an attorney listing here. HURT911.org builds a substantial
professional image in the consumer's mind because of its professional look,
hundreds of pages of free research and easy navigation. While the
number of cases signed up from the internet is a tiny fraction of that
obtained from TV, I have signed up quite a few good cases from the web site.
Custom web pages for your law firm:
When you advertise with 1-800-HURT-911, we will build custom web pages exclusively for your law firm,
designed to be found by people in your territory looking to find a personal
injury lawyer.
Increase Search Engine Performance of Your Website: A link to your
web site from HURT911.org increases your search engine performance, worth
$250 per month!
We accept all credit cards.
Save up to 15%! Pay for the
next 6 months and save 4%; pay by check and save 5%. Pay for the next 12
months and save 9%; pay by check and save 10%.
Pay for the next 24 months and save 14%; pay by check and save 15%.
Refer a Lawyer: Refer
a new lawyer who signs up and you will receive $500 after 3 months, or if you're advertising with HURT911®,
a free month, whichever is greater.
CALL NOW! Territories are exclusive to only one law firm advertising per TV broadcast market, on a first-come-first-serve basis, so availability is limited! For information on 1-800-HURT-911, the country's most successful Lawyer Advertising Program,
call Phil Franckel, Esq. on my personal number 1-888-505-5464 including Sat & Sun 8:30am - Midnight (Eastern Time) or email for more information: HURT911®
Call
or e-mail today and grab your exclusive territory
before it's gone (subject to availability). Advertising agencies welcome. Ask about our No Risk Agency Contract which locks in clients and our commission structure.
Partner with
1-800-HURT-911®
We're Looking for Investors
Most testimonials were taken from emails to HURT911®. Copies and contact info can be provided on request.
First, a funny story.
The name of the lawyer is omitted, because the name of the client is real. A lawyer
who just started advertising with 1-800-HURT-911 called to tell me about their
first call. The call came in after office hours, went to the call-center and a
report was sent out to one of the lawyers at the law firm. The lawyer who
received the report was sure it was a joke. Thinking another lawyer saw
the advertising and called 1-800-HURT-911 as a joke, she almost didn't return the call, but
later she decided to call and see who was playing a joke.
She found out that it was a real caller with a good case, which they promptly
signed up. Why did she think that their first call to 1-800-HURT-911 was a
joke? The caller's name is Ida M. Hurt!
KBM told me he was so happy that I could write any testimonial I
would like and he will sign it. On 07-10-08, KBM sent an e-mail to
Kevin Szymanski, VP at InterMedia Advertising when the TV schedule was adjusted
after a shotgun approach to see what works best. He wrote "Kevin: Yeah, the volume is really slammin since you switched
the scheme. The first run (two weeks in May) was very sketchy, but the subsequent weeks have been very good and we are starting to get some takers. I
put a check in the mail yesterday... and whatever you're doing, keep it the same. Thanks so much for the follow-up and also the run reports we recently received from you.
Thanks, KBM"
JH 10-17-07.
This is the second direct comparison of 1-800-HURT-911 versus advertising
another phone number (the first was Rochester, NY). Lawyer JH continued using the same TV commercials on the same TV station but
substituted 1-800-HURT-911 in place of his own vanity phone number. He
was advertising in a very small market with well-made TV commercials and his
own vanity phone number, but did not receive any phone calls. He was
eager to try using 1-800-HURT-911 in his commercials, but wasn't really sure
it would make a difference. On his fourth day of advertising
1-800-HURT-911, he sent an e-mail saying, "By the way, 3 calls this week and
2 cases signed." "I was on 9
days without Hurt911. During that time, I got a call on day 5, but
it was not a case. We started Hurt911 last Friday. I did not get any calls
that day. I got a call on Monday which turned into a case sign up. I
do not believe I got any calls Tuesday. Yesterday which was Wednesday, I
got two calls, at the same moment, and one was a case which I am signing
up. If the phone keeps ringing this week, I would definitely say your number
out performs the other number I was using."
JC 10-11-07. I saw
that this lawyer, who recently signed up, had two calls which I asked him about
because his TV advertising campaign had not yet begun. He said that he
started a pay per click advertising campaign. He said "another was
a case we retained. the lady's friend had seen a pay per click adword
campaign I had made."
When a person sees 1-800-HURT-911 in a pay per click ad and then tells
a friend to call 1-800-HURT-911, that's instantaneous branding!
Miami
04-30-07 - Joseph Madalon, Esq., "I have advertised before as an individual lawyer and thought I was successful. Your
program has altered my definition of success. In fact after being on the air for only three (3) weeks, I am experiencing calls on days I don’t even run the
ads. Imagine 150 calls in three weeks. That is success." (Joseph's phone number is available upon request)
Sacramento Jan
2007 - a lawyer with a TV advertising budget of $9,900 for the month received 29
unique callers (33 total calls) and signed 3 cases within the 3 days; 154 unique callers and signed 12 cases within
the 27 days.
Rochester NY - Thomas R. Malia, Esq. (Thomas' caseload declined to less than 20 cases due to heavy advertising by
three other law firms. He tried advertising on TV before finding 1-800-HURT-911 but didn't receive even one phone call! This is what he said after advertising with 1-800-HURT-911):
01-11-06: "I have picked up about 20 cases in the past two months... My budget for
the whole month was only $1,400." 02-25-06:
"This past year has been successful using 1-800-HURT-911 as I have been able to replenish the stock of cases in my file cabinets. When I started the program I was down to less than 20 cases now the
case load hovers around 100 with at least 50-60 attributable to HURT-911 and the
balance to referrals (it was a good year for referrals). I believe that the
HURT-911 advertising was a significant factor in the dramatic increase in
referrals, up over 500%. Old clients, friends, etc. became more aware of what I
do indirectly through the HURT-911 advertising."
Capps & Associates: [At the end of the first 5 days of advertising] "The phones did not ring as much as we had hoped, but we did get a couple of cases that we think are going to be pretty good."
Gibson Carver, LLP: John Gibson wrote, "We had a firm meeting last week where we discussed TV advertising. We plan on beginning TV advertising in the coming months. However, right now we are just so snowed under with work (some of it the result of our
yellow page ad with 1-800-HURT-911) that we don't have time to get the TV advertising together. There
are two phone books in town. We dropped our ad in one and went with the back cover on the other [advertising 1-800-HURT-911] and we have had a noticeable increase in the number of calls." With multiple offices serving 16 different locations in the state, Gibson Carver wants to expand their advertising and has requested a right of first refusal to advertise 1-800-HURT-911 in the TV markets throughout their
state.
Emmett Robinson, Esq. said, "I signed up with 1-800-HURT-911 because after
looking at the web site and reading about advertising with 1-800-HURT-911, I thought this is amazing
and Phil Franckel's ideas are on the cutting edge." 05-24-06: "Phil, Always good to talk with you. I learn something from you each time we talk. This is where you beat your
competition -- they can't compare with your personalized service and support."
Rachel Hanna, Esq.: 08-25-05: "I love your
commercials, glad to hear I will be able to use the latest and greatest as
they emerge. Indeed, my market is very, very small. However, I think
HURT911 will have as large an impact as possible in P/I around here. Jan 2006
(by phone): I spoke with another lawyer who is advertising here and I am signing twice as
many cases as he is, so I'm very happy with how 1-800-HURT-911 is working."
Robert Plevy,
Esq.: "Since 1-800-HURT-911 rings into three phone lines in
my office, I ask new callers to call back on my regular 1-800 number to keep the HURT911 lines free, however several of them refuse because 1-800-HURT-911 is easier to remember. No matter how
many times I asked them, they keep calling 1-800-HURT-911." "One
client said, My mother wanted me to call Johnnie Cochran, but I knew he
wouldn't personally handle my case. I liked your commercial, so I
called 1-800-HURT-911." "Other clients also said they called because
they liked the commercials or because they liked the 1-800-HURT-911 phone
number." "Two noticeable differences
with 1-800-HURT-911 is that I have signed up cases with serious injuries when teenagers called
1-800-HURT-911. I have six years of experience handling cases from
advertising with another vanity number and never received a call from a
teenager. The other noticeable difference is that during a year of
advertising, I only received one call that was unrelated to personal
injury."
Donald Green,
Esq.: "It was a pleasure speaking with you last night. I am extremely interested in establishing a greater market presence with a recognizable name like
1-800-HURT-911. My plan is to recruit up to half a dozen other solo or small firms to partner in this venture." "I've decided to give it a shot on my own without additional attorneys / firms."
Ed Smith, Esq.: "I like the way the software [call-center software for after-hours calls] works... Great idea... Very well thought out..."
Andrew Hillman, Director of Advertising for David Pickett, Esq. said
"1-800-HURT-911 is awesome. It brought in two thousand calls per month in our first
two months!" It's "cleaner" than other numbers, because only accident victims call
1-800-HURT-911, while other numbers he used, brought in many annoying calls
such as callers with landlord and tenant problems.
Pasquale Calcagno, Esq.: (One of the group advertising members in NY) Dec 2003: "As you know, I recently left a defense firm and started a brand new solo practice. Because I signed so many cases with 1-800-HURT-911, I had to hire a paralegal."
Jan 10, 2007: "1-800-HURT-911 has paid for itself hundreds of times! I just settled a case for $1.4 million and I'm still settling cases from four years ago."
Marc A. Bernstein, Esq.:
(One of the group advertising members in NY) "I participated in
another group lawyer advertising campaign with a territory in the Bronx, but
never got one case after a year of advertising. With 1-800-HURT-911, I
signed 5-6 cases per month! Philip Franckel always makes every effort
to ensure the success of all of the lawyers in the HURT911 advertising
campaign."
Clear Channel wrote in
their "Media Audit", "Things you should consider about Outdoor Advertising", "Brevity: The very nature of outdoor
advertising demands that the commercial message be brief and relatively
simple. Billboard companies generally recommended no more than seven
words on a billboard, or people speeding by will not have time to read the
message."
Which can you remember after 3 seconds at 65 mph?
1-800-487-8911 or 1-800-HURT-911
Can you get this message speeding by? 14' x 48' billboard facing highway. 1-800-HURT-911 is 6' high
Lamar Advertising 1-585-244-5330 ext. 227 Russ Dewar
Different view of 14' x 48'
billboard seen from highway.
1-800-HURT-911 is seen here for three seconds
twice a day
Billboard on a local street - Billboards enhance TV advertising!
Another billboard on a local street
30-sheet
Poster Billboards in Dallas
14'x48'
Full Size Highway Billboard in Dallas Lawyer Advertising that works, Powerful,
Appealing & Dignified!
Can you get this message in 3 seconds from your billboard?
10'6"x36' Billboard in Louisiana
Adopt a Highway
Jumbotron
Jumbo Tron billboard at Frontier Field July 23
2005 Latino Day 100 tickets were given to Latino families with 1-800-HURT-911
advertised on the tickets
Advertise 1-800-HURT-911 at your DMV! The
Motor Vehicle Network has been entertaining motor vehicle customers for over 15
years with electronic LED signs. Customers can wait from 30 minutes to
over an hour at DMV offices, seeing 1-800-HURT-911 over and over with
entertaining news stories. At inexpensive monthly rates, their electronic news signs will brand
1-800-HURT-911 with the people you want to reach, so they will remember how to
call you. Your advertisement could read: When you're HURT in an accident call 911, then
call 1-800-HURT-911 and speak directly to Attorney Jane Lawyer to find out your
rights Fast! To advertise at your DMV, call Richard Monahan at 1-800-922-9933.
Dick Larkin, nationally known for Yellow Page ad design, says don't use your business name as your Yellow
Page headline! Dick says: Develop a Powerful Headline & Target a Very
Specific Audience
Read more here
1-800-HURT-911 does all that!
1-800-HURT-911 is Powerful 1-800-HURT-911 targets a specific audience 1-800-HURT-911
tells your audience what you do
Free Custom designed Yellow Page ad for your law firm!
John Gibson wrote, "We had a firm meeting last week where we discussed TV advertising. We plan on beginning TV advertising in the coming months. However, right now we are just so snowed under with work (some of it the result of our
yellow page ad with 1-800-HURT-911) that we don't have time to get the TV
advertising together. There are two phone books in town. We
dropped our ad in one and went with the back cover on the other and
we have had a noticeable increase in the number of calls."
Tip: The back cover of the yellow
pages will substantially
increase calls, but will result in calls for divorce, bankruptcy, etc. from
clients who do not have money to pay legal fees. Because these people
could have a serious injury in the future, you can't be rude and these calls
take up the valuable time of you and your staff!
1-800-HURT-911 on the back cover will result only in calls for injury cases!