Powerful, Appealing, Dignified
Lawyer Advertising Made Easy! sm
- 1 Looking for more personal injury cases?
- 2 Does your advertising stand out?
- 4 Attorney Marketing Products from HURT911®
- 5 Extend Your TV Advertising Dollars by Sending eNewsletters to Every Caller & Client
- 6 Get Motorcycle Accident Cases with Biker T-Shirts
- 7 License Plate for Your Car
- 8 Business Cards For Lawyer Marketing
- 9 Client Sign Up Folder
- 10 Client Sign Up Folder with Attorney Business Card
- 11 Direct Mail
Looking for more personal injury cases?
TV advertising reaches people with serious injuries
IN BED at home or in the hospital
Does your advertising stand out?
After Hundreds of Million$ of TV advertising, everyone knows Jacoby & Meyers,
but no one remembers how to call them!
1-800-HURT-911 can get you 14 times more calls!
Which can you remember after a 10 or 30 second TV ad?
1-800-487-8911 or 1-800-HURT-911
With 1-800-HURT-911 you can Dominate lawyer advertising!
Proven to ring your phone on the 1st day of advertising!
Exclusive territory for your entire TV market guarantees you success!
RESERVE YOUR EXCLUSIVE TERRITORY TODAY BEFORE IT’S GONE!
- TV commercials customized with professional voiceover and graphics to include your law firm name $100 one time charge per dub + shipping! (English & Spanish). Save as much as $22,500 and more every year!
- Radio commercials customized with professional voiceover $100 one time charge.
- Build YOUR brand! You invest in your own branding because you can sell your territory at any time without a transfer fee.
- Custom designed Yellow Page ad when your law firm advertises in the Yellow Pages designed by one of the best known Yellow Page ad designers in the US! $2,200 value for only $750!
- 1-800-HURT-911 automatic holiday & birthday card campaign dramatically increases referrals.
- e-mail newsletter design.
- 1-800-HURT-911 business card design for you and your staff.
- Articles to accompany magazine advertising for serious injury cases! Just substitute my name in the “by line” with yours. I’ll tell you which magazines get serious injury cases and they will publish your articles for free!
- Call center software with Serious Injury Alert® technology for lawyers with large budgets lets you return urgent calls Fast, as the 1-800-HURT-911 brand implies.
- Law Firm websites with premium domain names; premium design; software updates; maintenance; control panel with Google analytics; and all upgraded features from LawFirm911.com. Website content; onsite SEO; & offsite SEO available.
- Professionally scripted custom video interview filmed in your office and edited with a professional actor for use on your websites is available.
- You get everything you need. The only thing else I can do for you is to come in and settle your cases.
ACT FAST! Territories in the U.S. and Canada are exclusive to only one law firm per TV network market on a first-come-first-serve basis and now attorneys can own their territory, so act fast before your territory is gone! I’m not kidding. I licensed an entire state to a law firm which just started advertising and they sent me an e-mail stating they signed up a case on their first day. As I was reading it, I received a call from another lawyer in the same state who said he is the largest advertiser in the state and after reading this website for months they finally got around to calling me. Unfortunately, he was too late. To find out if your exclusive territory (TV market-Designated Market Area) is available for personal injury advertising with 1-800-HURT-911 or for more information on the country’s most powerful brand and successful Lawyer Advertising Programsm, call 1-888-505-5464 right now. Speak directly to HURT911® founder Philip L. Franckel, Esq. day/night, Sat & Sun 8:30am – Midnight (Eastern Time). Call me right now on my personal number 1-888-505-5464. Call or e-mail today and grab your exclusive territory before it’s gone (subject to availability). See Testimonials, below. Your success is my passion! Advertising agencies welcome – ask about our commission structure and No Risk Agency Contract which locks in clients.
CALL NOW! 1-888-505-5464
Have you tried personal injury advertising before? If you tried advertising before without success and wondered why other law firms spend more money every year on advertising, you may have made one of these fatal mistakes: 1) Advertised in a cable TV market instead of a large broadcast TV market; 2) Used TV commercials you got for free from the TV station; 3) Did not use a vanity phone number; 4) Participated in a group lawyer advertising program where calls are sequentially routed or small exclusive geographic territories shared by several lawyers which means that some lawyers do well and some lawyers do not. HURT911® solves all of these problems.
When does advertising make sense for your law office? When you decide that your law practice is also a business and not just a profession. When you’re looking for a continuing supply of new personal injury cases and willing to commit to a continuing advertising campaign. You know how long it takes to settle cases. Plan to spend a reasonable amount on advertising every month for 2-3 years and be prepared for the cost of additional overhead and case expenses to handle the case load from advertising and referrals.
When does 1-800-HURT-911 make sense for you? In most markets, when you have an advertising budget sufficient for 2-4 shares of a group lawyer advertising campaign or a full-page ad in the Yellow Pages, then you may have enough money to successfully advertise on TV with 1-800-HURT-911. Lawyers advertising on TV with 1-800-HURT-911 typically see a cost per call of $80-$180, depending upon the market and size of the advertising budget (5-15% of callers become clients). If you don’t have enough money for TV advertising, and even if you do, we now have an advertising program for motorcycle accident cases which includes advertising on radio and small magazines for very serious injury motorcycle cases that return the fastest cash flow and highest return on investment you will ever see. Radio usually costs 1/8 – 1/10 of the cost of TV. After you sign up, I will tell you which magazines to advertise in.
Advertising with 1-800-HURT-911 is exclusive. There are no upfront charges and you decide how much to spend on advertising (see recommended minimum TV advertising budgets and lease fees for your market).
If you’re not one of those lawyers advertising with a big budget, 1-800-HURT-911 will make the difference between life or death for your advertising campaign. 1-800-HURT-911 will let you successfully compete against lawyers with big advertising budgets. One lawyer advertising 1-800-HURT-911 on TV with $1,400/month budget signed 10 cases per month ($140 per signed case!), successfully competing against another law firm advertising with millions! (see an actual TV schedule with costs). To be successful, you need to compete. To successfully compete, you need to advertise consistently every month. With 1-800-HURT-911 you will successfully advertise and compete!
If you’re one of those lawyers advertising with a big budget, using 1-800-HURT-911 in your advertising will substantially improve your bottom line and cost you as little as less than 1% of your advertising budget. You simply cannot afford to wait another day! With 1-800-HURT-911, you will dominate your market! Most businesses struggle to increase profits just 2%-3%. If 1-800-HURT-911 can increase your profit by 50%, 100% or 300%, would you really say “No, I’m not interested in making more money”? You will see an immediate increase in results from your TV advertising and as much as a 300% increase within only two years of advertising. 1-800-HURT-911 will substantially improve advertising results from billboards, yellow pages, and radio.
Advertising with 1-800-HURT-911 will prevent another lawyer from advertising with 1-800-HURT-911 and taking cases you would have received from your advertising! We have a solo lawyer who didn’t get any calls from TV advertising before using 1-800-HURT-911 because another law firm advertising campaign dominated his small TV market with a big advertising budget. After the lawyer started advertising for personal injury cases with 1-800-HURT-911, he signed over 100 cases in a year! Those are 100+ cases which would have gone to the larger law firm had it not been for 1-800-HURT-911.
A large law firm will have the luxury of advertising 1-800-HURT-911 on TV, billboards, specialty magazines for serious injuries, yellow pages and radio where a good vanity phone number can make a huge difference! I can tell you where you can get the best cases and help you with all your advertising needs.
1-800-HURT-911 can increase advertising results as much as 299% and as much as 5,672% over the cost of using 1-800-HURT-911! 1-800-HURT-911 will bring you more calls because people will remember how to call you. See for yourself, after listening to these two radio commercials, one with 1-800-HURT-911 and the other with the 1-800-numeric number. Consider one example. In Sacramento, a lawyer with a TV advertising budget of $2,000 per week received 29 unique callers (33 total calls) in the first 3 days and signed 2 cases within the first two days. During a telephone conversation on 02/27/10 with Jerrold Parker of Parker & Waichman, LLP, the nationally-known asbestos litigation and personal injury law firm, Jerry said about their vanity phone number, “BIG-CASE increased our call volume 500%”. I asked Jerry if I could quote him on that and he said “absolutely”.
Why does your law office need 1-800-HURT-911 for advertising? Every once in awhile, a super powerful brand name like Google or 1-800-HURT-911 appears. Google became huge not only because their service was superior, but also because people like the name. The same is true about 1-800-HURT-911. People really like HURT911®.
There are far fewer people hurt in an accident than are using a search engine, but that’s exactly why a super powerful brand is so important for advertising. In the last few years, more and more law firms have discovered that personal injury advertising on TV is extremely lucrative! Money spent for attorney advertising on TV doubles every four years and there are now personal injury lawyers advertising with million-dollar budgets in almost every TV market. Branding is even important online. WebProNews noted that Yahoo research found that “63 percent of searchers could not be influenced while shopping online”. WebProNews concluded “…searchers have made up their minds by the time they’re ready to buy. But your business needs to have been there all along the way.”
In an ABA article entitled 1-800-ADVOCACY Vanity Phone Numbers Make Your Advertising Less Forgettable by Laura Hodes, Dallas lawyer Robert A. Kraft who has a local number 214-999-9999, said “If you have a great ad but people can’t remember the number, it won’t do much good.” “I know I don’t have a pen handy when I watch TV. Once they call it, they don’t forget it.” The article goes on to say, “Kraft believes his vanity number has been worth the expense because it keeps clients coming back, often years after their initial cases closed. Clients “see so many ads that it’s tempting for them to call another law firm when they have a new problem–especially if they’re having difficulty remembering your name and number,” he says. “You want them to remember and call [you] before they see ads from another law firm, and having that number makes it easier.” Laura Hodes said, “More obvious examples are phone numbers that spell out a message like 1-800-HURT-911, a toll-free number owned by New York lawyer Phil Franckel.”
In an interview by Adam Hanft, President of the advertising agency Hanft Unlimited, with well-known Massachusetts attorney James Sokolove who has been advertising on TV since 1977, James Sokolove said that lawyer advertising has helped make people into smarter legal shoppers. Hanft quoted Sokolove as saying, “Twenty-five years ago it was enough to say ‘free initial consultation, today, consumers are educated and lawyers are going to have to differentiate more.”
With 1-800-HURT-911 you will stand out from the crowd with the most powerful 1-800 vanity number for lawyer advertising that creates a brand for your office that’s not only appealing, easy to remember and easy to dial, but also dignified. That’s important, because with the explosion of lawyer advertising, regulations are becoming far more restrictive. You need to stand out from the crowd and be remembered as the one lawyer to call when someone hurt in an accident needs to know their rights fast! With a memorable phone number like 1-800-HURT-911, people will remember how to call you. With experience in various businesses, TV production, advertising, and as a personal injury lawyer since 1989, Philip Franckel really understands your law practice and how to make it successful!
What do you need to do? 1) Spend 30 minutes reading this page; 2) Call Phil Franckel at 1-888-505-5464; 3) Sign an agreement for your exclusive 1-800-HURT-911 territory; 4) Speak to potential clients who call you; and 5) Sign up cases!
What can we do for you? We can simply provide you with a great 1-800 vanity phone number or we can be your one stop shop for all your advertising needs. We can: 1) Buy TV media time on the best stations, shows and times for injury cases with InterMedia Advertising, the largest Direct Response advertising agency in the US; 2) Research all lawyers advertising on television in your TV market to determine which TV stations and programs competing lawyers advertise on, how many commercials they air per month on each TV station, and the amount they spend for each commercial; 3) Customize 1-800-HURT-911 TV commercials for your law firm; 4) Ship 1-800-HURT-911 TV commercials to each TV station; 5) Monitor your broadcasts; 6) Analyze results (InterMedia Advertising is the only agency that has Accutrak™ advertising/lead tracking software to track advertising with vanity phone numbers); 7) Customize 1-800-HURT-911 Radio commercials for your law firm; 8) Provide you with other advertising media proven to result in callers with serious injuries, some of which can only be revealed after you sign an agreement to advertise with 1-800-HURT-911; 9) Route 1-800-HURT-911 calls to your existing phone line; 10) Set up our proprietary call center software customized for your law firm (with your call center); 11) Provide you with a listing in the HURT911.®rg Attorney Directory for every county in your territory; and 12) Build several websites for your territory exclusively for your law firm.
Exclusive 1-800-HURT-911® Advertising Advantages:
- 1-800-HURT-911 is the leading memorable 1-800 vanity telephone number for personal injury advertising that can get you 14 times more calls! (Read the article 800 VANITY NUMBERS TROUNCE NUMERIC TOLL-FREE’S, by Judith Oppenheimer) (See the study of vanity phone numbers in advertising by Michael J. Motto Advertising). With 1-800-HURT-911, people will remember how to call you, days, weeks and even months after seeing your advertising – Hear a comparison. After spending $100 million on TV advertising to successfully brand their name, the national law firm franchise Jacoby & Meyers advertises that they are “America’s most familiar lawyers”. Even the Beastie Boys know them. In their album, Paul’s Boutique, the Beastie Boys boast that they’ve got more suits than Jacoby & Myers”, but NO ONE knows their phone number!
1-800-HURT-911 can increase advertising results 299% and 5,672% over the cost of advertising with 1-800-HURT-911! Consumers can’t remember numeric phone numbers. The 1-800-HURT-911 vanity phone number is so easy to remember that prospective clients were calling even before advertising began! People incorrectly remembered other numbers they saw advertised on TV, as 1-800-HURT-911. The first caller who was hurt in an accident called only hours after 1-800-HURT-911 was first connected! I thought the caller was a friend playing a joke on me. When I asked him how he got my number, he said his wife saw it on TV, but I didn’t have an ad on TV yet, and it was only the first day I had the number! It’s one of the easiest numbers to remember due to familiarity with the fact that you call 911 when you’re HURT. Forcing potential clients to look for your name in a yellow page book only gives them the opportunity to call the first lawyer they see. With 1-800-HURT-911 potential clients will remember how to call you and they will call you first, before going to the Yellow Pages.
- Dick Larkin, creator of SmallBusinessCommandos.com, who runs Worldpages.com (bought by YellowBook™) and is a leading expert on yellow page advertising, says “The biggest sin in local advertising is using your company name as the headline for your ad.” Branding a name is great for a lawyer’s ego or selling a product in stores, but not if you want people to call you. If you want people to call you, they need to remember how to call you. Adam Quenneville Roofing, a company with more than 60 years of family experience, started using 1-800-NEW-ROOF from 800response in 2000. They said “When we answer the phones, we answer ‘1-800-NEW-ROOF,’ and we use [the] vanity number in all our advertising so that customers will remember the number to call.” According to the company, 1-800-NEW-ROOF has “probably doubled” their sales.
- 1-800-HURT-911 gives your law firm instant brand recognition with the implied built-in message, “When you’re HURT in an accident, you need legal help FAST“sm. The slogan used in our commercials to reinforce the message is, “When you’re HURT in an accident, call 911, then call 1-800-HURT-911”sm. Just ask 10 friends if they have seen 1-800-HURT-911 on TV. Even though it may not have been advertised in your market, everyone thinks they have heard of 1-800-HURT-911. Attorney Joseph Madalon said, “…after being on the air for only three (3) weeks, I am experiencing calls on days I don’t even run the ads.” With our optional call center software allowing you to return night and weekend calls fast, you’ll live up to the promise of your brand.
- 1-800-HURT-911 has proven to be the dominant brand. When a different vanity phone number using the word HURT is advertised at the same time, advertising with the competing phone number will result in calls to 1-800-HURT-911 because HURT-911 is easier to remember, seems more familiar and has greater impact. In fact, on the first day I got the phone number, someone called saying they saw 1-800-HURT-911 on TV, before it was ever advertised! The caller saw a TV commercial with another number using the word HURT and dreamed up 1-800-HURT-911! People often remember information or an experience but attribute it to the wrong source. Misattribution occurs when a feature or benefit is too similar to a competitor’s or when the presentation is less distinctive or has less mnemonic or emotional impact. 1-800-HURT-911 has more emotional impact than any other vanity phone number for personal injury lawyer advertising.
- The 1-800-HURT-911 brand gives your law firm instant status and credibility in the personal injury field, differentiates you from the competition, gives you a preferred position in the marketplace, lets you dominate your competitors, and spend less money on advertising. You may not be able to advertise that you are an expert or specialist, but when you advertise 1-800-HURT-911, callers know exactly what you do. 1-800-HURT-911 is also a brand that becomes your asset which you can resell when you retire (see below).
- 1-800-HURT-911 answers a need. Potential injury clients look for a lawyer who can help them with their specific case. 1-800-HURT-911 tells them that you can answer that need.
- 1-800-HURT-911 pre-screens callers automatically! One of HURT-911’s most important features! 1-800-HURT-911 is to 1-800-LAWYERS as 1-800-MATTRESS is to 1-800-FURNITURE. If you only sell mattresses, 1-800-FURNITURE is too broad. If you only want personal injury cases, you want 1-800-HURT-911! You save you money, time, and aggravation because 1-800-HURT-911 is proven to attract ONLY callers hurt in an accident. You don’t need expensive call center services to screen calls for you. Potential clients know to call YOU with their personal injury case because they already know your area of expertise. Because of the word HURT, callers assume you don’t do anything else. Personal injury advertising with a broad generic vanity number like 1-800-LAWYERS can receive as many as 50% of calls for Landlord/Tenant problems, traffic tickets, low fee divorce, bankruptcy and other nuisance calls, wasting your time and money, even when the TV commercials only mention accident cases. These callers take up valuable time. Because they could be hurt in an accident tomorrow, you can’t be rude and rush them off the phone. 1-800-HURT-911 is also ideal for advertising on the back cover or spine of yellow page books because those areas will result in a significant increase in calls, but without 1-800-HURT-911, your staff will be busy all day fielding calls unrelated to personal injury. If you have a multi discipline practice, you can advertise with 1-800-USLAW-911, a name with a national sounding brand, for 80% less than 1-800-HURT-911, starting at just $3.00/month. A large market like Memphis with 30 counties is only $267/month!
- PROVEN RESULTS: See Testimonials, below. Every lawyer has received a call on the first day of TV advertising, except one of the smallest TV markets which received a call on the second day. In Sacramento, (Jan 2007) a lawyer with a TV advertising budget of $2,000 per week received 29 unique callers (33 total calls) in the first 3 days and signed 3 cases within the first three days. In Dallas, with a very large advertising budget, Attorney David Pickett received 1,944 calls and 2,036 calls in his first two months from TV, radio and billboards. Advertising only on TV in New York with a large advertising budget resulted in 1,000 calls/month even with over 80 competing lawyers advertising on television in New York. Even lawyers advertising with very small budgets are successfully competing against lawyers spending millions! Thomas R. Malia, Esq. said, “When I started the program I was down to less than 20 cases now the case load hovers around 100”. 1-800-HURT-911 has proven to bring in more calls from one yellow page ad than from ads in two yellow page books without 1-800-HURT-911. 1-800-HURT-911 TV commercials have been tested, proven successful and are in use in several markets, including New York where I use them myself!
- Advertising with Inexpensive Late Night & Weekend TV Spots. TV commercials costing only $2 to $15 per commercial in most markets (see an actual TV schedule with costs), is finally possible and easier than ever with our free proprietary call center software with Serious Injury Alert® technology (see below under Benefits) which will send sophisticated call reports to you, wherever you are, when your office is closed. Most lawyers advertise only on weekday daytime TV because of their inability to answer calls after office hours. Now, you can advertise during the times when most accidents occur, there is less competition and you can sign up the case before another lawyer. A lawyer advertising with 1-800-HURT-911 signed up 20 cases in two months spending only $1,400/month for overnight advertising, even though he is competing against lawyers spending millions in a small market!
- Use Less Expensive 10 Second TV Commercials. 1-800-HURT-911 is so easy to remember that you can use less expensive 10 second commercials which result in more calls per dollar than 30 second commercials because you get twice the frequency, doubling the chance that someone with a serious injury will see your commercial! (see an actual TV schedule with costs). If you don’t use a 1-800 vanity phone number, you can’t use 10 second commercials. (30 second commercials should also be used to accomplish better branding.)
- Advertise on Radio with Results! If you’re thinking of advertising on radio, you NEED 1-800-HURT-911. With radio advertising, using 1-800-HURT-911 can result in 14 times more calls than advertising a 1-800 numeric number (See a study of vanity phone numbers in radio advertising). Which can you remember after a 30 second radio commercial? 1-800-487-8911 or 1-800-HURT-911. Hear the difference with these customized radio commercials decide to bring in high-value cases with fast cash flow. Of course, you get to use these radio commercials for free.
- Advertise on Billboards with Results! If you’re thinking of advertising on billboards, you NEED 1-800-HURT-911. Billboards substantially increase the effectiveness of TV and radio commercials, but without an easy to remember vanity number, you will NOT get any calls from billboards! Advertising 1-800-HURT-911 has proven to result in enough calls coming directly from billboards to pay for the billboards! Which can you remember after passing a billboard at 65 mph? 1-800-487-8911 or 1-800-HURT-911.
- Advertise in the Yellow Pages with Results! We’ll even give you a custom yellow page ad for free! The ABA Commission on Advertising reported that “Nearly a third of firms advertising in the Yellow Pages do no better than break even.” This means two things: 2/3 of lawyers are making money from Yellow Page advertising and your advertising must stand out from the rest. One of our lawyers who is advertising only in the Yellow Pages said, “…right now we are just so snowed under with work (some of it the result of our ad [yellow page ads with 1-800-HURT-911]) that we don’t have time to get the TV advertising together. There are two phone books in town. We dropped our ad in one and went with the back cover on the other [advertising 1-800-HURT-911] and we have had a noticeable increase in the number of calls.” You can see the yellow page ad below.
- Displaying 1-800-HURT-911 in the title of online advertising will increase click throughs and can result in calls without paying for the click.
- Advertise in Magazines with Results! Magazine advertising in New York has been very successful, bringing in far fewer cases than TV, but almost all of which have been six-figure cases resulting in the highest ROI. I will tell you which magazines to advertise in and even provide you with free advertising copy.
- Increase Referrals! Thomas R. Malia, Esq. said, “it was a good year for referrals. I believe that the HURT-911 advertising was a significant factor in the dramatic increase in referrals, up over 500%. Old clients, friends, etc. became more aware of what I do indirectly through the HURT-911 advertising.” See Testimonials, below.
- Spanish-speaking people can easily spell HURT! It’s one of the first words they learn as a child, but even some English speaking people don’t know how to spell attorney or lawyer. People from both South America and Puerto Rico know the word HURT. You can strengthen your branding by advertising only one vanity phone number.
We now have 6 TV commercials in Spanish.
- 1-800-HURT-911 is easy to dial, because it only has 4 letters.
- You need a memorable 1-800 vanity phone number that will not violate ethics! An ABA Journal article Vanity Phone Numbers Make Your Advertising Less Forgettable by Laura Hodes shows why a memorable 1-800 vanity telephone number is important for lawyer advertising. Laura Hodes wrote, “More obvious examples [of vanity phone numbers] are phone numbers that spell out a message like 1-800-HURT-911. Her article goes on to show how some other vanity phone numbers, like ones using the word WIN, may violate ethics by making an unsubstantiated claim or creating an unjustified expectation. Numbers like 1-800-LEADING, 1-800-RESULTS, 1-800-SUPER-LAW, 1-800-I-WILL-WIN, 1-800-I-WIN-LAW, 1-800-MILLION or any number that implies a result will likely violate ethics rules. 800-I-CAN-WIN is a good choice because it does not imply that everyone wins. The NHBA Ethics Committee wrote that a lawyer who is advertising that he is a member of the “Million Dollar Advocates Forum” violates Rules 7.(b) and 7.1(c). In Examples of Non-Complying Ads (see 3rd example), The Florida Bar states that the phone number 1-800-TOP-ATTY characterizes the quality of legal services and therefore violates Rule 4-7.2(b)(1)(B). The Florida Bar (probably toughest in the US) successfully stopped a lawyer from advertising 1-800-PIT-BULL, but approved 1-800-HURT-911. Even participating in a group advertising campaign that uses a number with a problem word could subject the lawyer to discipline. The lawyer, not the advertising service is subject to to discipline.
- VERY LARGE EXCLUSIVE territory covering your entire broadcast TV market eliminates risk three ways! See a map of your exclusive territory: US territories Canada territories (maps courtesy of 1-800-TRUCK-ADS®) or see the US TV markets Designated Market Areas (Nielsen). See the cost of a 1-800-HURT-911 license fee.
1) No one else gives such large territories which are necessary for cost-effective advertising on TV. Other vanity phone number providers license their numbers by county usually for $250 or more per county. With 1-800-HURT-911, the Columbus, Ohio territory includes 20 counties and Jackson Mississippi includes 25 counties. That’s only $26.64 per month per county! You save a fortune, providing you with a very low cost per case.
2) To advertise in a territory smaller than what we give you, you would have to buy local cable TV at rates that initially seem cheap, but because cable markets are so small, reaching so few people, the rate results in a very high per capita cost with a cost per call that is as much as 10 times higher than regular TV. Other local media results in even higher per capita advertising costs than cable TV. Cable TV is like buying a 1lb package of hamburger meat at the supermarket for $4.89/lb whereas regular TV is like buying a 6lb package at Costco at $2.19/lb for a total of $13.14.
3) Group lawyer advertising takes advantage of less expensive per capita costs by advertising on broadcast TV, but shares the cost and calls among several lawyers. Sharing calls with other lawyers in a large broadcast TV market is like buying a lottery ticket because it is not possible to equally distribute cases.
A) Small exclusive territories consisting of only a few zip codes result in unequal call distribution both in the number of calls and the quality of calls. Some of these territories are very good, while some are mediocre and others perform very poorly. What makes a good territory in a group lawyer advertising campaign? Low income or blue-collar communities and territories with hospitals (people in affluent neighborhoods usually know a lawyer and no one is watching TV in business or industrial areas). Lawyers with good territories will never give them up, while the other territories are given up after the contract period and resold over and over again, subsidizing the other lawyers.
B) Distributing calls sequentially among several lawyers in a small territory such as a county, will also result in an unequal number of calls being received by lawyers because some counties are very good while others are not.
- VERY LARGE EXCLUSIVE territory covering your entire broadcast TV market eliminates risk three ways! See a map of your exclusive territory: US territories Canada territories (maps courtesy of 1-800-TRUCK-ADS®) or see the US TV markets Designated Market Areas (Nielsen). See the cost of a 1-800-HURT-911 license fee.
- Lowest-Cost Media Buying: (see an actual TV schedule with costs) HURT911® can provide full advertising agency services and media buying together with Inter/Media Advertising, the largest Direct Response advertising agency in the US. I will consult with Inter/Media Advertising to help manage your advertising campaign. Inter/Media Advertising has been able to save lawyers 30% and more which will more than pay for the cost of advertising with 1-800-HURT-911. In fact, Inter/Media Advertising is so large that their huge buying power lets them buy media time cheap enough to sell to other advertising agencies! With HURT911®, you can buy direct from Inter/Media Advertising without middleman markups. Some of Inter/Media Advertising’s clients are Ditech.com, US Army, TransUnion’s Truelink, Vonage, Clorox, Public Storage, Hollywood 48 Hour Diet, and the Law Office of Ronnie Deutch (tax law). Read Response Magazine’s article about Inter/Media Advertising. Inter/Media’s size not only allows you to buy TV time at the best price, but also provides valuable services such as researching where the competition is advertising, how much they’re spending on each station in your market and Accutrak™ proprietary advertising/lead tracking software to track advertising with vanity phone numbers.
- You can use your own advertising agency or we can recommend one. If your law firm advertising is currently managed by an advertising agency, you can continue with your advertising agency and I will set up telephone routing and ship the commercials or you can just use 1-800-HURT-911 in your existing commercials. If you’re lucky enough to have an in-house media director, as some of our clients have, we can provide anything your media director wants. We currently have several law firms with their own advertising agency or in-house media director. If you need an advertising agency, we can recommend one.
- We make lawyer advertising EASY! The only thing that isn’t easy is reading this page (which tells you everything you want to know and is well worth 30 minutes of your time), so call Phil Franckel at 1-888-505-5464 now!
Exclusive 1-800-HURT-911 ® Advertising Benefits:
- The only complete advertising program specifically for personal injury lawyers that gives you valuable free services you need for a successful advertising campaign! 1-800-HURT-911 isn’t just a great toll free vanity number!
- Automatic renewal lets you keep your territory for as long as you want without worrying about having to take action to renew.
- You pay the actual cost of telephone calls. The telephone company currently charges only $0.05/min + taxes with 1 second rounding plus $10/month service charge.
- Keep 100% of your legal fees! We are not your partner. You only pay for advertising and the license fee.
- Your brand, your asset! Your valuable right to advertise 1-800-HURT-911 in your territory is assignable without paying any additional fee. As you build your 1-800-HURT-911 brand, it becomes your brand, your valuable asset which you can resell at any time, with or without your law practice (lawyers already licensed can now also take advantage of this right). You can resell your territory without any fees and keep 100% of the profit from your branding. Why build someone else’s brand? I got the idea to allow transfers because an attorney told me he was considering buying a competing phone number with a $5,600 monthly lease for $500,000! How much will your brand be worth?
- “Own” your territory! Purchase your territory with a discounted single payment. 8 out of 210 U.S. territories have been sold.
- Take advantage of an exclusive 1-800-HURT-911 territory that gives you an immediate and permanent competitive edge. Hurry, because there are only 210 U.S. territories and once your territory is gone, it’s gone!See a map of your exclusive 1-800-HURT-911 territory:
US territories Canada territories
(maps courtesy of 1-800-TRUCK-ADS®)
- You decide your own advertising budget! We can make recommendations, but it’s your exclusive advertising campaign and your budget. If you want a slow month, that’s your decision.
- Advertise exclusively or start your own group lawyer advertising campaign! You can eliminate your advertising expenses by putting together a group of lawyers for advertising and instead of charging an “agency” fee, simply keep a percentage of calls or a geographic area for yourself. For instance, you get five lawyers to contribute $3,000 per month for a total of $15,000 per month towards advertising and every lawyer including you, receives 1/6 of the phone calls or each lawyer can take different geographic areas. Or, just share the advertising budget and calls with another lawyer. You can even have an agreement with another lawyer to refer out the smaller cases.
- Great ethical TV commercials with English & Spanish versions in 10, 15, 30 & 60 second lengths which you can use for free! We’ll even customize them to include your name in the audio and graphics for free! 1-800-HURT-911 TV commercials have been tested, proven successful and are in use in several markets, including New York where I use them myself! You can see 1-800-HURT-911 TV commercials below. Many other lawyer commercials violate ethics. Some are minor and many have very major violations. Don’t use TV commercials that can jeopardize your license! 1-800-HURT-911 TV commercials are very conservative, but have great appeal and have been approved in NY by a renowned ethics lawyer.
- 1-800-HURT-911 TV commercials can be personalized for your law firm. We customize the graphics and rerecord the audio track to include your name. The name of your law firm appearing as a graphic at the end of the commercial can be large or small. Some law firms prefer their name large, while some law firms doing defense work prefer to minimize their name.
- NO up front fees! NO installation fee, NO termination fees, NO telephone bill mark up! You have to wonder if it really works when competitors need hefty annual fees up front to lock you in! Some lawyer advertising groups charge as much as $20,000, $30,000 or more up front every year in addition to your monthly fee. Not us! We know the HURT911® personal injury advertising program works! Don’t get locked into unsuccessful media campaigns!
- 1-800-HURT-911 is the best value available, even without all the free services we provide! Fees are economically, fairly and sensibly priced for your market! Fees are structured by the number of households in your TV market. If you’re going to advertise on TV, you need the entire TV broadcast market for your territory. With a TV market like Memphis which includes 30 counties, 1-800-HURT-911 is only $1,339 per month for all 30 counties in Memphis. That’s only $44.63 per county per month. Competing vanity phone numbers costing $250/county per month would cost you $7,500 per month for all 30 counties and they don’t give you anything else other than a phone number! One advertising agency specializing in attorney advertising requires you to pay a base fee of $229.95 per month for a 1-800 numeric number that doesn’t spell anything! We have never increased our fees and don’t plan to, but we guarantee a 3% annual cap, when other companies guarantee a 10% annual cap.
- Unique username and password to log in on the internet and see real-time up-to-the-minute detailed call records 24 hrs/day. No one else can see your call records. You will receive an e-mail report of your calls and you can even listen to a recording of all your calls. All of this is included at no extra charge. Origination and destination phone numbers were blanked out in this example (actual call results are much larger).
- Receive calls directly in your office! All calls ring directly in your office on your existing phone lines. When you answer the phone, you can choose to hear “HURT911 call”; callers can hear “HURT911, please hold a moment while you are connected to a lawyer”. When you leave your office, simply your calls to a call center. Most call centers can either connect live callers directly to you, and/or can instantly notify you by PDA, fax and e-mail using our specialized software.
- Specialized proprietary call center software, using our Serious Injury Alert® technology, lets you return night & weekend calls Fast, as the 1-800-HURT-911 brand implies. Finally, you can take advantage of very inexpensive overnight TV advertising which costs only $2 to $15 per commercial in most markets! Now, with a reliable method of receiving call notifications, you can also take advantage of 24-hour media such as radio, billboards, Yellow Pages, small inexpensive newspaper classified ads, newsletters, our biker T-shirts, magazines, giveaways, and other even more successful media I can’t mention here. Our sophisticated call center software turns our call-center operators into instant lawyers and doctors. Simply forward your overnight and weekend calls to our specialized call center which can give priority to HURT911® calls. Operators quickly answer calls entering accident and injury information into our software which analyzes the caller’s information and lets you know if the caller has a soft tissue injury or a serious injury (it can make a medical diagnosis) and will instantly alert you by PDA, fax & email sending you a call report with one of the following subject lines: “Serious Injury Alert® from 1-800-HURT-911”, “New Client Call From 1-800-HURT-911” (soft tissue case), or “Incomplete Call From 1-800-HURT-911”. In addition to accident and injury information, our software will capture the caller’s name, phone numbers, hospital phone and room number, caller ID information and much more. Each report can be custom routed to various lawyers in your office. You can even use our software when answering calls in your own office!
- HURT911® Attorney Directory: Included in the license fee is an exclusive listing for your law firm in every county in your territory at the HURT911® Attorney Directory. An exclusive attorney listing for every type of personal injury case in a territory with so many counties could cost you $100,000 per year or more in another attorney directory. Other attorney directories list many lawyers in small territories and divide personal injury into many categories. One directory places six featured lawyers at the top of each listing with an unlimited number of lawyers below that. It has 10 different fields for personal injury such as Auto/Trucking Accident, Brain Injury, Personal Injury, etc. That’s like having to buy positions in 10 yellow page books!
- HURT911® is the largest Accident & Injury Research web site which receives thousands of unique visitors every month with annual growth of over 300% and valuable research for anyone HURT in an accident. The websites are addressable at HURT911.org, 1800HURT911.com and over 100 website names. HURT911.org builds a substantial professional image in the consumer’s mind because of its professional look, hundreds of pages of free research and easy navigation. While the number of cases signed up from the internet is a tiny fraction of that obtained from TV, I have signed up quite a few good cases from the web site.
- Exclusive websites for your law firm: When you advertise with 1-800-HURT-911, we will build custom websites exclusively for your law firm, designed to be found by people in your territory looking to find a personal injury lawyer. Listings at up to 16 lawyer directories such as legal directory, lawyer directory and law firm directory help get your sites to the top fast. Search engine optimization provided by Top 10 Google Results.
- We accept all credit cards.
- Save! Pay for 11 months and get 12 months.
CALL NOW! Territories are exclusive to only one law firm advertising per TV broadcast market, on a first-come-first-serve basis, so availability is limited! For information on 1-800-HURT-911, the country’s most successful Lawyer Advertising Program, call Phil Franckel, Esq. on my personal number 1-888-505-5464 including Sat & Sun 8:30am – Midnight (Eastern Time) or email for more information: HURT911® Call or e-mail today and grab your exclusive territory before it’s gone (subject to availability). Advertising agencies welcome. Ask about our No Risk Agency Contract which locks in clients and our commission structure. Partner with 1-800-HURT-911® We’re Looking for Investors
What Lawyers Say About Advertising with 1-800-HURT-911:
Most testimonials were taken from emails to HURT911®. Copies and contact info can be provided on request.
First, a funny story. The name of the lawyer is omitted, because the name of the client is real. A lawyer who just started advertising with 1-800-HURT-911 called to tell me about their first call. The call came in after office hours, went to the call-center and a report was sent out to one of the lawyers at the law firm. The lawyer who received the report was sure it was a joke. Thinking another lawyer saw the advertising and called 1-800-HURT-911 as a joke, she almost didn’t return the call, but later she decided to call and see who was playing a joke. She found out that it was a real caller with a good case, which they promptly signed up. Why did she think that their first call to 1-800-HURT-911 was a joke? The caller’s name is Ida M. Hurt!
Eiman Sharmin “I feel very lucky to have you as a business advisor and a friend.”
Shaun Woodburn “We just went on the air today in Orlando area! We already got some calls!”
Phil Franckel I was at the customer service counter of Lowes today and the girl at the counter said hi Mr. HURT911. She reminded me that she was working in the blind department when I purchased blinds for my house. That was three years ago!
Kevin C. “Phil, Your guarantee holds true. Ran the first TV ads today, got the first auto call, signing it up. I’m running the re-dubbed delay/deny 30’s and 15’s for now, been to the studio to shoot local version and Oscar is doing post production. We’ll get you a copy. Thanks for everything, Kevin.”
Phil Franckel I can even provide my own testimonials! I received a call from the father of a previous client. My former client had been in another accident and is now a quadriplegic on a ventilator with a tracheotomy and cannot speak. She has been communicating by using an alphabetic chart and looking up or blinking her eyes to indicate “yes”. Her father asked her if she remembered the phone number of the lawyer who represented her and she indicated that she did. Using the chart, she spelled 1-800-HURT-911. Her father called and I am now representing her. This shows the importance of having a phone number that is easily remembered.
Kevin M. told me he was so happy that I could write any testimonial I would like and he will sign it. On 07-10-08, KBM sent an e-mail to Kevin Szymanski, VP at InterMedia Advertising when the TV schedule was adjusted after a shotgun approach to see what works best. He wrote “Kevin: Yeah, the volume is really slammin since you switched the scheme. The first run (two weeks in May) was very sketchy, but the subsequent weeks have been very good and we are starting to get some takers. I put a check in the mail yesterday… and whatever you’re doing, keep it the same. Thanks so much for the follow-up and also the run reports we recently received from you. Thanks, KBM”
Irving Solnik (Canada) “Thanks for the referral. Its been long time since we communicated and each year my billings have tripled yearly. I have about 6000 blogs floating around according to Google’s statistics and created a website last year which I now in the process of revamping. I trust you are well and glance at your website frequently. Would appreciate any ideas or thoughts because you are obviously the best business getter I have met. My website is www.irvingsolnik.com and if you want to see some of my blogs go to google and type in irving solnik lawyer or irvingsolniktorontolawyer. Kindest regards, Irving”
Jonathan H. 10-17-07. This is the second direct comparison of 1-800-HURT-911 versus advertising another phone number (the first was Rochester, NY). Lawyer JH continued using the same TV commercials on the same TV station but substituted 1-800-HURT-911 in place of his own vanity phone number. He was advertising in a very small market with well-made TV commercials and his own vanity phone number, but did not receive any phone calls. He was eager to try using 1-800-HURT-911 in his commercials, but wasn’t really sure it would make a difference. On his fourth day of advertising 1-800-HURT-911, he sent an e-mail saying, “By the way, 3 calls this week and 2 cases signed.” “I was on 9 days without Hurt911. During that time, I got a call on day 5, but it was not a case. We started Hurt911 last Friday. I did not get any calls that day. I got a call on Monday which turned into a case sign up. I do not believe I got any calls Tuesday. Yesterday which was Wednesday, I got two calls, at the same moment, and one was a case which I am signing up. If the phone keeps ringing this week, I would definitely say your number out performs the other number I was using.”
JC 10-11-07. I saw that this lawyer, who recently signed up, had two calls which I asked him about because his TV advertising campaign had not yet begun. He said that he started a pay per click advertising campaign. He said “another was a case we retained. the lady’s friend had seen a pay per click adword campaign I had made.” When a person sees 1-800-HURT-911 in a pay per click ad and then tells a friend to call 1-800-HURT-911, that’s instantaneous branding!
Miami 04-30-07 – Joseph Madalon, Esq., “I have advertised before as an individual lawyer and thought I was successful. Your program has altered my definition of success. In fact after being on the air for only three (3) weeks, I am experiencing calls on days I don’t even run the ads. Imagine 150 calls in three weeks. That is success.” (Joseph’s phone number is available upon request)
Sacramento Jan 2007 – a lawyer with a TV advertising budget of $9,900 for the month received 29 unique callers (33 total calls) and signed 3 cases within the 3 days; 154 unique callers and signed 12 cases within the 27 days.
Rochester NY – Thomas R. Malia, Esq. (Thomas’ caseload declined to less than 20 cases due to heavy advertising by three other law firms. He tried advertising on TV before finding 1-800-HURT-911 but didn’t receive even one phone call! This is what he said after advertising with 1-800-HURT-911):
01-11-06: “I have picked up about 20 cases in the past two months… My budget for the whole month was only $1,400.”
02-25-06: “This past year has been successful using 1-800-HURT-911 as I have been able to replenish the stock of cases in my file cabinets. When I started the program I was down to less than 20 cases now the case load hovers around 100 with at least 50-60 attributable to HURT-911 and the balance to referrals (it was a good year for referrals). I believe that the HURT-911 advertising was a significant factor in the dramatic increase in referrals, up over 500%. Old clients, friends, etc. became more aware of what I do indirectly through the HURT-911 advertising.”
Capps & Associates: [At the end of the first 5 days of advertising] “The phones did not ring as much as we had hoped, but we did get a couple of cases that we think are going to be pretty good.”
John Gibson wrote, “We had a firm meeting last week where we discussed TV advertising. We plan on beginning TV advertising in the coming months. However, right now we are just so snowed under with work (some of it the result of our yellow page ad with 1-800-HURT-911) that we don’t have time to get the TV advertising together. There are two phone books in town. We dropped our ad in one and went with the back cover on the other [advertising 1-800-HURT-911] and we have had a noticeable increase in the number of calls.” With multiple offices serving 16 different locations in the state, Gibson Carver wants to expand their advertising and has requested a right of first refusal to advertise 1-800-HURT-911 in the TV markets throughout their state.
Emmett Robinson, Esq. said, “I signed up with 1-800-HURT-911 because after looking at the web site and reading about advertising with 1-800-HURT-911, I thought this is amazing and Phil Franckel’s ideas are on the cutting edge.” 05-24-06: “Phil, Always good to talk with you. I learn something from you each time we talk. This is where you beat your competition — they can’t compare with your personalized service and support.”
Rachel Hanna, Esq.:
08-25-05: “I love your commercials, glad to hear I will be able to use the latest and greatest as they emerge. Indeed, my market is very, very small. However, I think HURT911 will have as large an impact as possible in P/I around here.
Jan 2006 (by phone): I spoke with another lawyer who is advertising here and I am signing twice as many cases as he is, so I’m very happy with how 1-800-HURT-911 is working.”
Robert Plevy, Esq.: “Since 1-800-HURT-911 rings into three phone lines in my office, I ask new callers to call back on my regular 1-800 number to keep the HURT911 lines free, however several of them refuse because 1-800-HURT-911 is easier to remember. No matter how many times I asked them, they keep calling 1-800-HURT-911.” “One client said, My mother wanted me to call Johnnie Cochran, but I knew he wouldn’t personally handle my case. I liked your commercial, so I called 1-800-HURT-911.” “Other clients also said they called because they liked the commercials or because they liked the 1-800-HURT-911 phone number.” “Two noticeable differences with 1-800-HURT-911 is that I have signed up cases with serious injuries when teenagers called 1-800-HURT-911. I have six years of experience handling cases from advertising with another vanity number and never received a call from a teenager. The other noticeable difference is that during a year of advertising, I only received one call that was unrelated to personal injury.”
Donald Green, Esq.: “It was a pleasure speaking with you last night. I am extremely interested in establishing a greater market presence with a recognizable name like 1-800-HURT-911. My plan is to recruit up to half a dozen other solo or small firms to partner in this venture.” “I’ve decided to give it a shot on my own without additional attorneys / firms.”
Ed Smith, Esq.: “I like the way the software [call-center software for after-hours calls] works… Great idea… Very well thought out…”
Andrew Hillman, Director of Advertising for David Pickett, Esq. said “1-800-HURT-911 is awesome. It brought in two thousand calls per month in our first two months!” It’s “cleaner” than other numbers, because only accident victims call 1-800-HURT-911, while other numbers he used, brought in many annoying calls such as callers with landlord and tenant problems.
Pasquale Calcagno, Esq.: (One of the group advertising members in NY) Dec 2003: “As you know, I recently left a defense firm and started a brand new solo practice. Because I signed so many cases with 1-800-HURT-911, I had to hire a paralegal.” Jan 10, 2007: “1-800-HURT-911 has paid for itself hundreds of times! I just settled a case for $1.4 million and I’m still settling cases from four years ago.”
Marc B. (One of the group advertising members in NY) “I participated in another group lawyer advertising campaign with a territory in the Bronx, but never got one case after a year of advertising. With 1-800-HURT-911, I signed 5-6 cases per month! Philip Franckel always makes every effort to ensure the success of all of the lawyers in the HURT911 advertising campaign.”
Exclusive 1-800-HURT-911 advertising territories
| Columbus, OH
(20 counties in blue)
| Jackson, MS
Don’t settle for a small territory shared with other lawyers!
1-800-HURT-911 territories consist of the entire TV broadcast market you need.
See a map of your exclusive 1-800-HURT-911 territory
US territories Canada territories
(maps courtesy of 1-800-TRUCK-ADS®)
1-800-HURT-911 MEDIA FOR PERSONAL INJURY ADVERTISING
We will rerecord the audio with your name.
These radio spots will get you high value cases with fast cash flow!
Law Office Signs
Fire Your Landlord & Build Equity
A Free Billboard Will Pay For Your Building!
The image below shows the actual sign
with the lawyer’s vanity phone number very small on the right
The image below shows the proper way to display your vanity phone number
(I would put my name in small font underneath the phone number)
To Increase Results from Advertising on TV,
Put a Billboard on Your Highway
But make sure you use a vanity phone number!
Clear Channel wrote in their “Media Audit”, “Things you should consider about Outdoor Advertising”, “Brevity: The very nature of outdoor advertising demands that the commercial message be brief and relatively simple. Billboard companies generally recommended no more than seven words on a billboard, or people speeding by will not have time to read the message.”
Which can you remember after 3 seconds at 65 mph?
1-800-487-8911 or 1-800-HURT-911
Can you get this message speeding by?
14′ x 48′ billboard facing highway. 1-800-HURT-911 is 6′ high
See More Billboards
Adopt a Highway
JumboTron ad at Frontier Field July 23 2005 Latino Day
100 tickets were given to Latino families with 1-800-HURT-911 advertised on the tickets
Truck Billboard for Personal Injury Advertising
24′ wide x 8′ high (simulation)
Check out 1-800-TRUCK-ADS ® mobile billboards
Tail Gate Truck Billboard for Personal Injury Advertising
Advertising at the DMV
Advertise 1-800-HURT-911 at your DMV! The Motor Vehicle Network has been entertaining motor vehicle customers for over 15 years with electronic LED signs. Customers can wait from 30 minutes to over an hour at DMV offices, seeing 1-800-HURT-911 over and over with entertaining news stories. At inexpensive monthly rates, their electronic news signs will brand 1-800-HURT-911 with the people you want to reach, so they will remember how to call you. Your advertisement could read: When you’re HURT in an accident call 911, then call 1-800-HURT-911 and speak directly to Attorney Jane Lawyer to find out your rights Fast! To advertise at your DMV, call Richard Monahan at 1-800-922-9933.
Newspaper Classified ad
Yellow Page Ads
Dick Larkin, nationally known for Yellow Page ad design, says
don’t use your business name as your Yellow Page headline!
Develop a Powerful Headline &
Target a Very Specific Audience
Read more here
1-800-HURT-911 does all that!
1-800-HURT-911 is Powerful
1-800-HURT-911 targets a specific audience
1-800-HURT-911 tells your audience what you do
Free Custom designed Yellow Page ad for your law firm!
John Gibson wrote, “We had a firm meeting last week where we discussed TV advertising. We plan on beginning TV advertising in the coming months. However, right now we are just so snowed under with work (some of it the result of our yellow page ad with 1-800-HURT-911) that we don’t have time to get the TV advertising together. There are two phone books in town. We dropped our ad in one and went with the back cover on the other and we have had a noticeable increase in the number of calls.”
Tip: The back cover of the yellow pages will substantially increase calls, but will result in calls for divorce, bankruptcy, etc. from clients who do not have money to pay legal fees. Because these people could have a serious injury in the future, you can’t be rude and these calls take up the valuable time of you and your staff! 1-800-HURT-911 on the back cover will result only in calls for injury cases!
With an Online Yellow Page Advertisement
you will get free calls when people call instead of clicking!
Websites advertise 1-800-HURT-911 for Your Law Office
Websites exclusively for you, designed for local searches!
Attorney Marketing Products from HURT911®
David Chester, Esq. mentioned that he had 15 offices in Ohio but never advertised on TV or radio! I asked him how he grew to 15 offices without advertising and he said he grew just by mailing birthday cards to current and former clients. But he was doing it the old-fashioned way with an employee doing all the work. I then realized I knew a few other lawyers who did the same thing. Then, Dick Larkin, one of the most experienced executives in the yellow page business and publisher of YPCommando.com, told me “I hate to admit it, but it’s about a billion times more effective than Yellow Pages.”
Not only are birthday and greeting cards expensive, but paying an employee to mail out cards is extremely expensive. In fact, if you mail a few thousand times per year, it’s a part-time job. If you’re using an employee earning only $18,000 per year, it will cost you approximately $0.60 per card for the labor and that’s without including benefits and payroll taxes. According to North West Staffing Resources, you can add 56.55% for additional employee costs. That comes to $0.94 per card, just for your labor.
Now, you can easily and inexpensively generate new client referrals! Just automatically schedule and mail custom greeting cards on birthdays, holidays & other events to current and former clients. Unbelievably, it’s only $1.37 per card including first-class postage and you do almost nothing. All you have to do is upload the names, addresses and birthdates of your current and former clients, choose a greeting card, write a custom message (you can use First Name Last Name and the system will automatically insert your client’s name) and choose a date, birthday or holiday to send the card every year.
All greeting cards are sent in an envelope with a handwriting font (not a label) and a first-class stamp so it looks good and you will be notified of the forwarding address if your client moves.
Lawyers who license 1-800-HURT-911 can now use the custom-designed 1-800-HURT-911 greeting card. Just let me know when you sign up and the 1-800-HURT-911 custom greeting card will be added to your account. For more information see www.DirectMailforLawyers.com. To start sending cards just go to www.sendoutcards.com; click on Join Now! and enter User ID 118373
1-800-HURT-911 Greeting Card
Extend Your TV Advertising Dollars
by Sending eNewsletters to Every Caller & Client
Use the 1-800-HURT-911 e-mail newsletter template (free) to generate more clients or
let us do your email newsletter campaign (small monthly fee)
Get Motorcycle Accident Cases with
License Plate for Your Car
Another 1-800-HURT-911 lawyer
Business Cards For Lawyer Marketing
Get cards for all of your staff! These cards have brought in lots of cases
Client Sign Up Folder
Client Sign Up Folder with
Attorney Business Card
(Law office business card is inserted on right)
Does your state allow you to send direct mail to people hurt in an accident? Are you sending letters to your existing clients? Do you ask them to refer their friends and family? Do you tell them about other areas of law in which you practice? These are great ways to get new clients. You can increase response rates from new clients and referrals from your existing clients, by several hundred times, when you brand 1-800-HURT-911 in your direct mail. Through one of our partners, we now offer a direct mail program to advertise to people hurt in an accident and to your existing clients.
HURT911 ® WEBSITE
HURT911®org can also be reached by typing 1800HURT911.com, 1-800-HURT-911.com, HURT911.com, HURT-911.com, and approximately 100 other similar domain names.
Lawyers advertising with 1-800-HURT-911 will also receive a FREE EXCLUSIVE listing in the HURT911® Personal Injury Attorney Directory for every county in your territory.
Since 1-800-HURT-911 appears on the HURT911® web site, lawyers advertising with 1-800-HURT-911 receive all calls from web site users in their territory at no extra charge.
Custom web pages designed to be found in search engines by people in your territory looking for an accident lawyer will be exclusively created for your law firm subject to your approval.
A major factor in the success of your law firm web site is the creation of trustworthy inbound links from authoritative sites. In fact, companies such as AdvertiseU will sell you a link from a well ranked web site for $499 per month! A link to your law firm web site from HURT911.org, a 10-year-old trusted personal injury website, can be a valuable boost to your website. Since we don’t sell links, every law firm advertising with 1-800-HURT-911 receives inbound links from HURT911.org at no extra charge! These links increase the trustworthiness of your law firm web site in the eyes of the search engines.
The September, 1999, edition of the ABA’s Law Practice and Management Section magazine recommended that “The next step for attorneys after launching their Website is to list themselves with one or more of the online attorney directories. Because there are now hundreds of directories to choose from, your next logical question should be: Which directory’s business model is most likely to attract new clients to its website so they can find my law firm?” Answer: HURT911® is the ONLY Attorney Directory on the web with valuable information exclusively for people HURT in an accident. Both HURT911.org® and our page “What to do when you’re in an accident” are featured at Lincoln University of the Commonwealth of Pennsylvania in the class SOC 301.01 LAW AND SOCIETY under Civil Wrongs – Torts!
1-800-HURT-911® was the first 1-800 vanity phone number for lawyer advertising with a personal injury research web site and lawyer directory! Other attorney directory web sites pay for key word search listings (such as “attorney”) for all areas of law which is prohibitively expensive. Attorney Locate.com has 87 areas of law practice! Because their web site has no content, they must rely on paid listings or sponsored listings, which most people ignore. HURT911®org appears in the natural search results because there are over 500 pages with valuable information on the web site for people hurt in an accident. You will get calls and email from people hurt in an accident, not annoying sales people or people looking for a landlord/tenant lawyer. If you do personal injury, you don’t want to pay thousands of dollars for corporate law clients, banking clients or salespeople from Westlaw! We get quality, not quantity! At other attorney directory web sites, they have to recoup enormous advertising expenses. For example, to be first in every search result for the key word “lawyer” it will cost several dollars every time someone clicks on it at a cost of hundreds of thousands of dollars per month. Bidding on key words produces thousands of clicks every month by everyone except people HURT in an accident.
Other attorney directory web sites make extra money by dividing personal injury into 10 or more categories such as Attorney Locate.com which lists the following 10 categories: Auto/Trucking, Aviation, Medical Malpractice, Nursing Home Negligence, Personal Injury, Products Liability, Railroad, Sexual Harassment, Traumatic Brain Injury & Wrongful Death. Attorney Locate.com wanted to charge me $1,500.00 (June 2001) to renew a 4th position listing (counting the banner as first) for just one category (I didn’t renew). This would come to $15,000.00 per year for only a 4th position listing for all 10 personal injury categories with many other lawyers listed on the page and three other personal injury attorneys above me! They must be crazy or their costs are real high! I designed and built this entire web site working until 2:00am every night for 10 years and still do every day (maybe I’m crazy). At HURT911 ®org there is NO charge for your exclusive listing in every county of your territory on the attorney directory. It’s included for free when you advertise with 1-800-HURT-911!
HURT911® is the only website with an Attorney Directory willing to show you actual web traffic statistics! While other web sites claim thousands of “hits” per month, this figure is very misleading (even fraudulent) and unsupported. Just ask them to see their statistic reports and see what excuse they give you. You can see ours here (look at the numbers in the yellow column marked “Visits”. At an average of 926 unique visitors per day that’s almost 338,000 unique visitors per year! HURT911® is liked so much that it is saved as a favorite web site (this shows the number of times the favorite icon is requested) 118 times per day or 43,000 per year! HURT911® web site traffic continually increases every month! HURT911®org has more unique targeted visitors than other lawyer directory web sites.
The number of “hits” is misleading because it can easily be 20 times or more than the actual number of actual visitors. Every time a person goes to a web site, the computer server is instructed to request all the files which make up the page including the page itself, the background, each graphic such as an arrow, button or picture on the page, sounds, cgi scripts, etc. There are many files which comprise a web page and when you visit a web site, 10, 20, 30 or more files may be requested to make up the page you are requesting to see. Each file request is counted as one hit. One visit to one page can result in many hits. If you then look at other pages on the site, there will be more hits for each page. If a web site boasts of 500,000 hits per month, that could represent as little as 15,000 visitors per month. Obviously, “hits per month” is not a fair indication of actual site visitors, and shouldn’t be figured into your expectation of how many clients they will bring you. The important figure is the number of visitors and the number of pages viewed, not the number of hits!
Targeted visitors: HURT911®org has a substantial amount of information for people who have been hurt in an accident. They are not looking for a lawyer to get divorced or file for bankruptcy. Other attorney web sites provide no or little information and advertise for clients seeking lawyers in as many as 76 legal subjects.
|COMPARE LAWYER ADVERTISING|
|HURT911® is an advertising program providing you with everything you need including 1-800-HURT-911, TV commercials, multimedia designs, media buying, and call handling, analysis & instant notification for after-hours calls. That’s why HURT911® makes Lawyer Advertising Easy!||You only get the right to use the vanity phone number.|
|No sales people! Speak directly to the owner, Philip Franckel||You have to wonder if it really works when they need high pressure sales people to hound you.|
|I advertise with 1-800-HURT-911 myself in New York! That’s one of the reasons my advertising program works so well.||Can they say that?|
|Very large exclusive territory usually consisting of 20-30+ counties, so you can advertise on “regular” TV channels, the most cost effective media by far, as much as ten times more effective than cable TV channels.||Other vanity phone numbers seem cheap, but they’re not because they are rented for only one county or area code at a time. One county is much too small a territory for personal injury lawyers. Your advertising dollars in one county could send clients to other lawyers. Take all the counties you need and you will pay thousands of dollars! Smaller territories require you to buy cable TV at a much higher per capita advertising cost than regular TV. Cable TV is like buying 1lb of hamburger meat at the supermarket for $4.89/lb whereas regular TV is like buying a 6lb package at Costco at $2.19/lb for a total of $13.14.|
|1-800-HURT-911 creates an instant brand. Ask 10 people if they have heard of 1-800-HURT-911 and chances are they will tell you they’ve seen you on TV. People will remember how to reach you. In a medium-size TV market, you will get calls on your first day of advertising! 1-800-HURT-911 is a brand with a built-in message saying “When you’re HURT in an accident, you need legal help FAST“. Reinforcing the slogan in our commercials is the message: “When you’re HURT in an accident, call 911, then call 1-800-HURT-911”.||Commercials with generic numbers have no brand and no way for people to remember how to call you. Jacoby & Meyers spent $100 million to successfully brand their name, but can anyone remember their phone number?|
|1-800-HURT-911 gives you instant status and credibility in the field of personal injury; differentiates you from the competition; and gives you a preferred position in the marketplace.||No other vanity number can do that.|
|True full vanity number (HURT & 911) can bring in 14 times more calls and can be remembered when numeric numbers can’t.||Some are only partial vanity numbers such as LAW-267. Some are numeric numbers, recalled by only 8% of listeners.|
|1-800||Numbers using 1-888, 1-877, 1-866 or a local area code lose callers who instinctively call 1-800|
|Because of the word HURT, you only receive calls for injury cases.||Generic vanity numbers like LAW-267 bring in L&T, divorce, bankruptcy, traffic tickets, etc., in addition to injury cases, even where the advertising only mentions personal injury.|
|Only 4 letters to convert to numbers and 3 vanity (911) digits, so it’s 43% less annoying to dial and can result in 43% fewer misdial errors.||Converting 7 letters to digits is annoying and can result in a 43% greater chance of caller misdial error and are annoying to dial.|
|1-800-HURT-911 has only 7 letters and numbers.||Many cell phone callers dialing vanity numbers with more than seven letters cannot be connected. Per SNAC (SMS800 Number Administration Committee) cell phone calls may not be connected “When the vanity application exceeds the 10 digit called number, there are different means of handling the call [wirelessly]. In some instances, the call is terminated/killed.”|
|Spanish-speaking callers can easily spell HURT. People from both Puerto Rico and South America learned the word HURT in English as children and they all know 911.||Many English speaking callers can not spell LAWYERS, ATTORNEY and other vanity numbers, resulting in more misdial errors. You need one number for English speaking callers and another number for Spanish speaking callers.|
|Calls from your territory are instantly routed directly to your office by the telephone company computer.||Calls may be routed to a central office where calls are not answered in your name. They then send you a message.|
|Proprietary software with Personal Injury Call Intake & Analysissm and Serious Injury Alert® technology is available for you to use with your call center to answer calls when your office is closed on nights, weekends and when your phone is busy, so you never miss a case! Our software determines whether the caller has a soft tissue injury or a serious injury and can even make a medical diagnosis! A detailed report is then sent to you by email, fax and PDA, so you instantly know the details of the caller’s accident. You can route call reports any way you want. For instance, send soft tissue calls to an associate, while you return calls when a caller has a serious injury. Reports of soft tissue injuries are indicated as “NEW CLIENT CALL FROM 1-800-HURT-911”. Reports of callers with serious injuries are indicated as “SERIOUS INJURY ALERT FROM 1-800-HURT-911”. You use it only if you want to.||Not available. You lose callers who get busy signals or call at night or on weekends when your office is closed. Most callers will call within the first 3 minutes of a TV commercial and will hang up on voicemail.|
|Lease fees are economical because you get a very large territory with many counties and they’re fairly priced by the number of households in your TV market, so it makes sense, even in North Dakota.||Other vanity number providers usually charge the same fee everywhere.|
|16 FREE professionally made 1-800-HURT-911 TV commercials customized to include your law firm name in audio and graphics.||No one gives you free commercials.|
|You can buy TV media time at the lowest prices from Inter/Media Advertising, the largest Direct Response advertising agency in the US. (see an actual TV schedule with costs) Inter/Media Advertising has been able to save lawyers 30% and more which will more than pay for 1-800-HURT-911. Inter/Media Advertising is so large that they sell media time to other advertising agencies. Among Inter/Media Advertising’s clients are Ditech.com, the US Army, and the Law Office of Ronnie Deutch (tax law). Because of their size, Inter/Media Advertising provides valuable services not available from other agencies.||Group lawyer advertising agencies charge hefty annual up front fees and an additional 15-20% just to let you share calls with other lawyers. You have to wonder if it really works when they need hefty annual up front fees!|
|Includes a FREE EXCLUSIVE website listing in the Attorney Directory for every county in your territory. HURT911.org is the largest Personal Injury research web site with thousands of unique visitors & valuable research for anyone HURT in an accident.||Other vanity phone number providers do not have comparable web sites. Other internet lawyer directories are not exclusive, do not provide advertising research and charge thousands of dollars every year without giving you a 1-800 vanity phone number and free commercials.|
|When you advertise with 1-800-HURT-911, we will create web pages exclusively designed for your law firm to be found in search engines by people in your territory looking for an accident lawyer (this can take several weeks/months to appear).||While some lawyer directories are optimized for your territory they are not exclusive. It is unlikely that other vanity phone number providers optimize for your territory.|
|Guarantee: If you’re in one of the top 60 TV markets and your phone doesn’t ring on your first day of TV advertising, you get the month license free! Testimonials||Most do not have guarantees and some guarantees violate attorney ethics rules.|
CALL NOW! Territories are exclusive to only one law firm advertising per TV broadcast market, on a first-come, first-serve basis, so availability is limited! For information on 1-800-HURT-911, the country’s most successful Lawyer Advertising Program, call Phil Franckel, Esq. on my personal number 1-888-505-5464 including Sat & Sun 8:30am – Midnight (Eastern Time) or email for more information: HURT911® Call or e-mail today and grab your exclusive territory before it’s gone (subject to availability). Advertising agencies welcome. Ask about our No Risk Agency Contract which locks in clients and our commission structure. Partner with 1-800-HURT-911® We’re Looking for Investors
FREQUENTLY ASKED QUESTIONS:
About 1-800-HURT-911, Inc.
What is 1-800-HURT-911?
What territories are available?
How large is my territory?
What is broadcast TV?
Why is broadcast TV more cost effective?
Can you provide me with 1-800-HURT-911 TV commercials?
Can you do everything for me, including media strategy and buying?
Can I use my own advertising agency?
How long will it take before people call?
How can I advertise 1-800-HURT-911?
Do I have to advertise on TV to license 1-800-HURT-911?
Is advertising the vanity phone number 1-800-HURT-911 ethical?
Are 1-800-HURT-911 TV commercials ethical?
Is the HURT911® web site ethical?
Do I have to sign a long-term contract?
Do I have to pay any up front fees?
How does it work?
How do I answer the calls?
What costs are involved for law firm advertising?
How cost effective is advertising with 1-800-HURT-911?
How do I know that advertising will work?
Do you offer a guarantee?
How long does it take to set everything up?
How do I get started?
About 1-800-HURT-911, Inc.
1-800-HURT-911, Inc. doesn’t just provide the best vanity phone number for personal injury advertising. HURT-911® is the country’s most successful Lawyer Advertising Program for personal injury lawyers advertising on TV. There is no other company or agency in the US providing our services!
Philip L. Franckel, Esq., Founder and President of 1-800-HURT-911, Inc., has been a practicing personal injury lawyer in New York since 1989, is a former Member of the Board of Directors of The New York State Trial Lawyers Association, and intimately understands the management, financial, advertising and ethical issues of a personal injury practice. Mr. Franckel personally built and maintains www.HURT911.org, the largest personal injury research web site. 1-800-HURT-911® incorporates many new innovations from computer technology including custom call routing software and proprietary call-center software to superior production of TV commercials, in a field that hasn’t changed for 25 years, until now. Our largest competitors have tried to copy 1-800-HURT-911’s commercials and marketing strategies. Together with the Creative Director at Inter/Media Advertising, Mr. Franckel wrote and produced 16 commercials for 1-800-HURT-911. Mr. Franckel also has experience in a variety of other businesses, such as the car business, loose diamonds, jewelry manufacturing, and more. Mr. Franckel has worked as an investigator, has been an Auxiliary Police since 1970 and is currently Commanding Officer of Nassau County Auxiliary Police Communications and General Counsel to the New York State Association of Auxiliary Police. Mr. Franckel has television production experience with Illustra Films Worldwide filming TV commercials such as Diet Coke, American Airlines, Bayer Aspirin and Fuji Films; and formerly worked at ABC TV on Monday Night Baseball and Wide World of Sports. Mr. Franckel is an expert on advertising, search engine optimization and publishes LawyerAdvertisingBlog.com. At the Search Engine Strategies Conference in NYC in Feb 2006, Mr. Franckel was asked if he would be interested in working for Microsoft doing Search Engine Optimization. Mr. Franckel has shown a passion for technology and improving the way business is done. With experience in all of the fields important for lawyer advertising, Philip Franckel understands your law practice and how to make it successful! It is important to me to provide personal service all the time, to always look for improvement, and to pay attention to detail.
Inter/Media Advertising. To provide lawyers with the best advertising services, 1-800-HURT-911, Inc. partnered with Inter/Media Advertising, the largest Direct Response advertising agency in the U.S. Robert Yallen, President of Inter/Media Advertising was looking for the best 800 vanity phone number for lawyers when he called Philip Franckel. A powerhouse like Inter/Media has the buying power to make sure your commercials are not preempted, huge buying power to obtain the best prices with the most number of free bonus spots and the ability to provide valuable services, such as from Nielsen Media Research, unavailable from any other direct response advertising agency. In fact, Inter/Media is so huge that they sell media time to other advertising agencies. Inter/Media is a fully integrated national advertising agency that uniquely blends direct response advertising with general market techniques including brand building. Founded in 1974, now with accounts in the hundreds of millions of dollars, Inter/Media is the General Motors of direct response advertising and is recognized as the major force in the industry. Among Inter/Media’s clients are: Ditech.com, (an account over $100 million), Vonage, US Army, TransUnion’s Truelink, Public Storage, Hollywood 48 Hour Diet, Clorox, the Law Office of Ronnie Deutch (tax lawyer), and many others. Inter/Media’s proprietary and precedent-setting lead/sales tracking system Accutrak® provides clients advertising with vanity phone numbers with statistical data on the specific origin of each customer call, enabling clients to maximize their return on advertising. The company has four divisions–Inter/Media Advertising (strategy, planning and research), Inter/Media Time Buying, Inter/Image Productions, and Inter/Post Productions, all of which operate interactively to service client needs. Read Response Magazine’s article about Inter/Media Advertising.
Q: What is 1-800-HURT-911? HURT911® is simply the finest two part advertising program that makes lawyer advertising easy and more effective for you.
The first part consists of providing the best 1-800 vanity telephone number for lawyer advertising, a web site, call answering services, and other services. A participating attorney will secure an exclusive territory consisting of an entire TV network market. Attorneys securing a 1-800-HURT-911® territory hold an exclusive in their territory and directly receive, in their own office, every telephone call dialed into 1-800-HURT-911 from within their territory. When you advertise, victims in your territory who are HURT in an accident call 1-800-HURT-911 and the calls ring in your office. WE DO NOT CHARGE FOR REFERRALS OR LEADS. Our advertising program is not a referral service, since you keep your entire legal fee and receive 100% of calls dialed from within your exclusive geographic TV broadcast market. This is an advertising program not a franchise, because we do not control any aspect of your law office and you advertise with your own law firm name. You even decide your own advertising budget and can even choose to use your own advertising agency. To avoid ethical violations for misleading advertising or misrepresentation when using our commercials, you should return calls as quickly as possible and provide a free initial consultation to callers hurt in an accident. Since we believe that lawyers who practice in one primary field should be a member of the Bar Association in that field, we only ask that at least one of the lawyers in your office be a member in good standing of either ATLA or your state Trial Lawyers Association.
HURT911®org is the largest personal injury web site which provides useful information to injured people and currently receives thousands of unique visitors. You will have a free exclusive listing for your TV broadcast market and will receive all telephone calls from web site visitors in your territory. There are approximately 70 domain names that point to www.HURT911®org such as www.1800HURT911®com.
The second, optional, part provides you with full advertising agency services. This part is optional because while you can simply lease 1-800-HURT-911 and choose to use your own advertising agency, together with the InterMedia Advertising, the largest Direct Response advertising agency in the US, we can provide you with the most competitive advertising agency services available.
Q: What territories are available? Territories are exclusive for your law firm, so every call from your territory rings in your office. Your territory will include every county in your entire network TV market. There are only 210 TV markets in the U.S. of which 28 have been taken. Once a TV market is taken by a law firm, it is no longer available. You check that Attorney Directory to see if the lawyer is listed in the counties you are interested in. Call 1-888-505-5464 or email HURT911® to see if your TV market is available.
Q: How large is my territory? Territories are extremely large, but vary widely in size depending upon the TV broadcast market. Most territories include from 10 to 30+ counties. Even small TV markets can include 30 or more counties. 1-800-HURT-911 is the only lawyer advertising program providing such a large exclusive territory. The reason we provide you with such a large territory is because the most cost-effective advertising media is broadcast TV which reaches throughout your territory. This is the only way to make advertising a successful method of doing business instead of a risk. I can send you a list of all of the counties in your territory.
Q: What is broadcast TV? There are 210 broadcast TV markets and 10,000 cable markets in the US. You can see here how many cable TV markets there are in your broadcast market. Obviously, broadcast TV markets are much larger, including many more households and people. Broadcast TV used to be received by roof antennas, but is now mostly received through cable and satellite distributors. The broadcast TV market is basically still the same size, including the same counties as it used to be, because the FCC requires all cable and satellite distributors to carry the broadcast stations. Broadcast stations, such as ABC, CBS, NBC, and FOX are referred to as “must carry” stations. Cable and satellite operators can choose which cable or satellite stations they want to carry.
Q: Why is broadcast TV more cost effective? An illustrative example is hamburger meat. You can buy a 1 pound package of hamburger meat at your local supermarket for $4.89 per pound or you can go to Costco and buy hamburger meat for only $2.19 per pound, but they will make you buy 6 pounds for $13.14. Obviously, you’ll have to shell out a few more dollars at Costco, but you will pay 55% less per pound.
Very simply, local broadcast TV reaches many more people than local cable TV or any other method of advertising, except advertising on national TV. In fact, advertising 1-800-HURT-911 on broadcast TV in New York resulted in a cost per call that was more than four times less than on cable TV. The result proved that even if you only wanted calls from New York City, you would be better off advertising throughout the entire market which reaches two hours drive in every direction. The more people you reach, the more it costs out-of-pocket, but the cheaper it is per person. As another example, a full-page advertisement in a small village or community yellow page book will cost less than a full-page advertisement in a countywide yellow page book, but it will cost more per person reached. If you advertised in all of the community yellow page books in a county, it will probably cost you 10 times more than advertising in the countywide book. If you are a butcher, it is unlikely that you will attract clients from across the county and a community yellow page book will make more sense, but if you are a lawyer representing clients throughout your county, a countywide yellow page book makes more sense, because it is more cost-effective.
Q: Can you provide me with 1-800-HURT-911 TV commercials? Yes! We have several TV commercials in 10, 15 and 30 second lengths which we produced a cost of over $60,000. We can even customize 1-800-HURT-911 TV commercials for your law firm, for a one-time charge of only $50 per TV commercial to have a professional voiceover artist rerecord the audio track to include your law firm name; change the graphics on the end cards to include your law firm name and any disclaimers; make one tape; and ship the tape to one TV station (See below, “What costs are involved for law firm advertising?”).
Q: Can you do everything for me, including media strategy and media buying? Yes! We can do it all so you can sign up clients instead of managing an advertising campaign and you can be sure that you will get the best service. InterMedia Advertising is the largest direct response advertising agency in the US with the resources to obtain necessary information and the buying power to represent clients with advertising budgets in excess of $100 million, yet with 1-800-HURT-911 you will get the same resources and buying power and still get personal attention. For instance, we can determine who your competitors are and how much money they spend on each commercial, on each TV station, every month.
We can help sort through the various media options available to you, determine the right media mix to achieve your goals and help you avoid common mistakes. For example, many lawyers have mistakenly purchased advertising media time on local cable TV because they thought it was much less expensive. We know that local cable TV results in a cost per call that is as much as 4 to 8 times more expensive than local broadcast TV because local cable TV reaches a tiny audience. Lawyers who advertise on cable TV usually fail and mistakenly think that advertising doesn’t work. Another common mistake is purchasing time from a television advertising sales representative. While a TV station sales representative may claim to offer you a special discount package to get you started, keep in mind that the discount package is temporary, will probably still cost more than what you will pay through an advertising agency, a TV station sales representative cannot represent your best interests because they can only sell on one TV station, and you will be left to do your own tracking, analyzing and verifying.
Media is always changing and we stay on top of the changes. We know how to maximize advertising results for personal injury lawyers because we do personal injury advertising, but we work exclusively for you, not for your competitors.
Q: Can I use my own advertising agency? Yes, if you want to use your own advertising agency or you have the time to do your own media buying, you can just lease 1-800-HURT-911 and we can still provide you custom TV commercials, a web site listing and our proprietary call-center software.
Q: How long will it take before people call? Even in small markets, TV advertising will produce calls on the first day of advertising! You should see immediate results from which your law firm will recover the cost of advertising and earn reasonable fees. Like any other business there are good months and slow months. Over the course of a year, average results will prove to be extremely productive. Additionally, lawyers have seen the number of calls increase over time as branding takes effect. In a paper entitled Brand-Building Effects of Television Advertising, E. Craig Stacey, Ph.D., of The Analytic Consulting Group, wrote, “Payout [return on investment] should be calculated over at least a two-year period”. Dr. Stacey found that long-term effects of TV advertising produce at least twice the results of short-term effects. In the study, nine companies (Coors, Colgate Total, Pringles, Coca-Cola Classic, Clorox bleach, Bud Light, Pampers, Mach 3/Turbo, and Aquafina) with new advertising campaigns (probably for new product lines) on TV, all received twice the return on investment after long-term advertising when compared to the return on investment after short-term advertising.
Q: How can I advertise 1-800-HURT-911? Anyway you want. You can use it in any advertising, whether you obtain the advertising media through us, another agency or on your own. You can advertise on TV, radio, billboards, web sites, business cards, letterhead, mailings, newsletters, promotional giveaways such as T shirts, magnets, matchbooks, etc.
Q: Do I have to advertise on TV to license 1-800-HURT-911? No. We have one lawyer who is advertising 1-800-HURT-911 only on the back cover of the Yellow Pages and another lawyer who is not yet ready for TV advertising and is only using 1-800-HURT-911 on business cards.
Q: Is advertising the vanity phone number 1-800-HURT-911 ethical? Yes! The 1-800-HURT-911 vanity phone number and our slogans were also approved in New York by Professor Roy D. Simon. Neither the word HURT, the number 911, nor the combination of the two as HURT-911 make any unethical claims, such as 1-800-LEADING would make. In fact, an ABA Journal article Vanity Phone Numbers Make Your Advertising Less Forgettable by Laura Hodes says 1-800-HURT-911 is an obvious example of a phone number that spells out a message and shows how some other vanity phone numbers, like ones using the word WIN, violate ethics by making an unsubstantiated claim or creating an unjustified expectation. In Examples of Non-Complying Ads (see 3rd example), The Florida Bar states that the phone number 1-800-TOP-ATTY characterizes the quality of legal services and therefore violates Rule 4-7.2(b)(3).
Q: Are 1-800-HURT-911 TV commercials ethical? 1-800-HURT-911, Inc. spent a considerable amount of time and money to produce appealing, yet ethical TV commercials that bring dignity to the legal profession. 1-800-HURT-911, Inc. exclusively retained Professor Roy D. Simon, author of Simon’s New York Code of Professional Responsibility Annotated and Vice Chair of the NYS Bar Association Committee and Standards of Attorney Conduct. Although he is very conservative and against much of the lawyer advertising on TV, he not only approved 1-800-HURT-911 TV commercials for New York, he likes them! While most lawyer TV commercials in New York violate some ethics rule, 1-800-HURT-911 TV commercials do not violate any ethics rules in New York State. 1-800-HURT-911 TV commercials were designed to provide information to the public and appeal to people hurt in an accident, without making claims that states do not like. Consequently, 1-800-HURT-911 TV commercials will probably not violate ethics in any state. Some states, may require a disclaimer, which we can easily add. We advise that you consult local ethics counsel, but I will be happy to review your state’s ethics rules with you and make any necessary changes. You can review your state’s ethics rules at the ABA.
Q: Is the HURT911® web site ethical? Yes! The HURT-911® web site was approved in New York by Professor Roy D. Simon. There are many types of statements which can be misleading or per se unethical. HURT-911® never uses any misleading or unethical statements. Beware of lawyer directories that contain unethical statements. If you are listed on another web site attorney directory, we suggest that you exam every page of the web site for unethical or misleading statements. For example, World Law Direct provides a link stating “TOP INJURY LAWYERS” which points to their lawyer referral page proclaiming “Top personal injury lawyers”. World Law Direct states that it is both an international and US legal site. While it may not be a problem in other countries, use of the phrase top lawyers in the US has been said by experts to be unethical. Additionally, we suggest that you carefully examine payment schedules. Some lawyer web sites provide a simple directory with a set advertising fee just like the Yellow Pages which is not unethical. HURT-911® does not charge any fee for its attorney directory. Other web sites give referrals, rather than a paid directory listing, which requires very close scrutiny. Web sites such as World Law Direct calls its program their “Lawyers Affiliate Program”. Depending upon how they charge, this may be ethical or not.
Q: Do I have to sign a long-term contract? No! The 90 day contract allows you to continually renew, guaranteeing that you retain use of 1-800-HURT-911 exclusively for as long as you want.
Q: Do I have to pay any up front fees? Only a small set up fee of $395 ($795 less $400 current discount offer) to cover six hours of set up time. In addition to monthly fees, most group lawyer advertising agencies charge hefty upfront annual fees (as much as $20,000-$30,000+) to make sure you don’t break their long-term contracts. Because there are always some lawyers who do not do well in a group lawyer advertising campaign, they have to lock you in. With exclusive advertising and 1-800-HURT-911, we don’t have to lock you in, because you will be successful! Don’t get locked into unsuccessful media campaigns!
Q: How does it work? People hurt in an accident, responding to a TV commercial, Radio commercial, Billboard, HURT911.org or other media in your territory, call 1-800-HURT-911 and your office phone rings instantly! All calls dialed from within your territory to 1-800-HURT-911 are instantly routed by the telephone company computer directly to your office using your existing telephone lines and equipment. We do not screen or intercept your calls. Calls from cell phones that have an area code and exchange assigned to your territory will ring in your office, no matter where they are. Since 1-800-HURT-911 has only 7 digits, cell phone callers will always be connected. Some cell phone callers dialing vanity numbers with more than 7 digits, such as 1-800-ATTORNEY, will not be connected if they dial the extra digit.
Q: How do I answer the calls? Most firms have 1-800-HURT-911 ring to a separate line in their office, such as their third or fourth phone number, so they know when that phone line rings, it’s a potential new client. For nights, weekends and when your phone is busy, you can use a call center to answer personal injury advertising calls to 1-800-HURT-911. The least expensive TV advertising is after midnight when there is also less competition. Our proprietary call-center software allows you to take advantage of overnight advertising. A call center has many operators to answer many calls that come in at the same time and they also have the ability to use our exclusive software with Personal Injury Call Analysissm.
You can use almost any call center since most can use 1-800-HURT-911 call-center software. The call center will answer your calls using our exclusive software with Personal Injury Call Analysissm and Serious Injury Alert® technology which will instantly send a report to your PDAs, email accounts, your office fax machine and also your home fax if you want. There are three types of reports: Serious Injury Alert® From 1-800-HURT-911; New Client Call from 1-800-HURT-911; and Incomplete Call for 1-800-HURT-911. Each of these reports can be sent to any combination of your PDAs, email accounts, and fax machines. Our proprietary software analyzes the caller’s information to determine whether the caller has a serious injury or soft tissue injury. Our software can even make a medical diagnosis and alert you of a potential torn rotator cuff weeks before the caller is aware of it. The definition of a serious injury is preprogrammed and can be customized according to your parameters. When a caller has a serious injury, a Serious Injury Alert® is immediately sent to you. No one else can offer this service! You can see an actual Serious Injury Alert® report which was sent to my email account, fax and my BlackBerry®. I was out walking my dog on a Saturday when I received the report on my Blackberry. The caller was amazed that I returned his call just two minutes after he hung up. He didn’t think I would call until Monday. I signed a valuable case that weekend.
Q: What costs are involved for law firm advertising?
1) Monthly advertising budget: We can make a recommendation, but you decide how much to spend. Lawyer advertising costs are surprisingly inexpensive, even on daytime broadcast TV, since you only buy local, rather than national airtime. An effective broadcast TV campaign can cost as little as $2,000-$15,000 per month in small markets and $8,000-$40,000 per month in large markets. We have one lawyer successfully spending $1,400 per month in a small market and one lawyer spending $150,000 per month in a large market. If you do not have an advertising agency, I will discuss your advertising budget with you. Call me and I can even let you know what every lawyer advertising on TV in your market is spending. Call Phil Franckel at 1-888-505-5464 or send an email to me for more information HURT911.
2) 1-800-HURT-911: vanity phone number fee for exclusive use of 1-800-HURT-911 in your entire TV market.
3) TV commercials: Use 1-800-HURT-911 TV commercials or you can use your own TV commercials LIMITED TIME OFFER: FREE use of our 16 TV commercials for as long as you advertise with 1-800-HURT-911 (forever!). Some companies charge as much as $22,500 per year for just six TV commercials. We can even customize 1-800-HURT-911 TV commercials for your law firm, for a one-time charge of only $50 per TV commercial to have a professional voiceover artist rerecord the audio track to include your law firm name; change the graphics on the end cards to include your law firm name and any disclaimers; make one tape; and ship the tape to one TV station. For each additional TV station, there a one-time charge of only $50 ($30 for a tape plus $20 shipping). The total fee will vary depending upon the number of 1-800-HURT-911 TV commercials you decide to use and the number of TV stations you advertise on, but is usually a one-time cost of only $200 to $600.
4) Telephone calls: While some lawyer advertising agencies will charge you as much as $.75 per minute, we do not markup the telephone billing. With 1-800-HURT-911, the actual cost of the telephone calls will be billed directly to you by the telephone company, at a rate of only $0.05 per minute plus taxes with 1 second rounding and a $10 per month service charge for them to bill you directly.
5) Call-center: This is optional, but is highly recommended if you will have an overnight advertising. Since overnight TV advertising works as well as daytime, there is less competition and TV commercials can cost as little as $2.00 per spot, we recommend that you buy overnight spots. Additionally, when you buy TV commercials on daytime programs, you can often get free “bonus” spots overnight and on weekends. You should use a call center to answer calls after office hours.
6) Call-center software utilizing Personal Injury Call Analysissm with Serious Injury Alert® technology is currently offered FREE. Personal Injury Call Analysissm software with Serious Injury Alert® technology can send a report to your PDA, fax machine and e-mail accounts.
Q: How cost effective is advertising with 1-800-HURT-911? Advertising on local broadcast TV reaches the most number of people for your advertising dollar, resulting in the lowest cost per call possible. The only method of advertising more effective than local broadcast TV is national TV. Advertising on TV is even more effective for lawyers, because people seriously hurt in an accident are usually in bed at home or in the hospital and will call a lawyer advertising on TV.
Using any good 1-800 vanity phone number can lower your cost per call by more than 50%. 1-800-HURT-911® is the most cost effective way to advertise and achieve substantial growth in your personal injury practice quickly. Since you will use 1-800-HURT-911 exclusively in your territory, you will receive a substantial number of the type of calls you want to receive and you can be sure that you receive every call. Your total overall costs will be substantially less when you advertise with 1-800-HURT-911.
Spending only $1,400 per month to advertise in the middle of the night, a 1-800-HURT-911 lawyer signed 20 cases in two months. David Pickett’s office in Dallas, Texas received 2,000 calls in his first two months and said 1-800-HURT-911 is awesome and “cleaner” than other numbers, because only accident victims call 1-800-HURT-911, while other numbers he used, brought in many annoying calls such as callers with landlord and tenant problems. Advertising 1-800-HURT-911 in New York also results in calls only for personal injury. With other 1-800 vanity numbers as many as 50% of the calls are not related to personal injury, even though the advertising mentions only personal injury! You need to receive calls related to personal injury only, not landlord-tenant matters. You need to build a brand with a vanity phone number, so people remember how to call you. After spending over $100 million, Jacoby and Meyers successfully branded their name, but can you remember their phone number? You need a brand with a simple message. 1-800-HURT-911 is a brand with a built-in message saying “When you’re HURT in an accident, you need legal help FAST“sm. Our slogan “When you’re HURT in an accident, call 911, then call 1-800-HURT-911”sm reinforces that message.
Q: How do I know that advertising will work? Advertising, even for lawyers, absolutely works and should simply be thought of as a part of doing business. The proof that lawyer advertising works, is the fact that in most TV markets there are a few law firms that have been advertising successfully for 20 years and they increase their budget every year. Advertising is not a one-time event. It’s an ongoing part of every business. It must never stop. Advertising is only one factor in the success of any business. Just as the components of your advertising need to be effective (proper design, choice of media, demographics, competitive pricing, etc.) you must also respond quickly to inquiries and provide quality service. You won’t get rich overnight by advertising, but by advertising on a continuous basis, you will increase your client base and fees.
The key to successful advertising is to eliminate risk and to continue advertising through ups and downs. For instance, many lawyers incorrectly think advertising is a risk and decide to try it for a month or two. This is equivalent to gambling, because advertising works when it is done consistently over a long period of time, but results could be either successful or dismal after just one or two months. There are always good months and bad months. Additionally, advertising takes a while to become effective. Consider a reduced budget over a period of two years.
In a paper entitled Brand-Building Effects of Television Advertising, E. Craig Stacey, Ph.D., of The Analytic Consulting Group, wrote, “Payout [return on investment] should be calculated over at least a two-year period”. Dr. Stacey found that long-term effects of TV advertising produce at least twice the results of short-term effects. In the study, nine companies (Coors, Colgate Total, Pringles, Coca-Cola Classic, Clorox bleach, Bud Light, Pampers, Mach 3/Turbo, and Aquafina) with new advertising campaigns (probably for new product lines) on TV, all received twice the return on investment after long-term advertising when compared to the return on investment after short-term advertising.
Some lawyers mistakenly choose to advertise on cable TV because it seems much less expensive. While the cost of a TV commercial on cable TV is very cheap, the cost per call can be as much as four to eight times more expensive than on broadcast TV. Cable TV should only be considered by law firms already spending a large amount on broadcast TV and billboards or law firms which advertise nationally.
Just as with everything else, there are good advertising agencies and bad advertising agencies. Additionally, although advertising agencies usually charge a 15% commission, your actual cost can vary substantially among advertising agencies.
Q: Do you offer a guarantee? If you’re in one of the top 60 TV markets and your phone doesn’t ring on your first day of TV advertising, you get the month for free! The guarantee applies to the license fee and not to the cost of advertising media. If you are entitled to to a free month, it will be applied to your second month or refunded, at your option. We DO NOT offer a guarantee of income or that you will make back your investment. Why? 1-800-HURT-911, Inc. exclusively retained Professor Roy D. Simon, author of Simon’s New York Code of Professional Responsibility Annotated, and Vice Chair of the NYS Bar Association Committee and Standards of Attorney Conduct, who stated that a guarantee based on the income from the cases you sign up WILL convert your advertising into referrals, violating ethics rules. A guarantee eliminates the risk, inherent in advertising, that you may not obtain a client. Elimination of risk results in your paying for the cases rather than paying for advertising. A referral exists where a lawyer pays a fee and either a non-lawyer or another lawyer (without working on the case) directs a potential client to the lawyer paying the fee. If the person at the advertising agency offering the guarantee is a lawyer, then s/he is also violating ethics rules by making a referral. If the person at the advertising agency offering the guarantee is non-lawyer, then that person and the advertising agency, by making the referral, is illegally practicing law without a license, which is a crime. DO NOT accept guarantees without reviewing the plan with an ethics lawyer, your bar association or court administration!
Q: How long does it take to set everything up? Telephone routing can usually be set up within a few days. TV commercials can usually be customized within one week; a call center account can usually be set up within one week; and TV media time can usually be purchased one or two weeks ahead. Ideally, you should allow two or three weeks to begin TV advertising. We can do most of the work for you.
Q: How do I get started? 1) Call Phil Franckel, Esq. on my personal number 1-888-505-5464 including Sat & Sun 8:30am – Midnight (Eastern Time) or email for more information: HURT911®; 2) Forward your signed agreement when you receive it; 3) Choose the TV commercials you will use; 4) InterMedia Advertising will customize the TV commercials for your law firm; 5) Purchase media time, either through InterMedia Advertising, your own advertising agency, or your own in-house media director; 6) I recommend that you open an account with a call center for after-hours calls. That’s it, you’re done!
ACT FAST! You found HURT911® because the website is highly ranked with the first or even two or three results on the first page of every search engine for every search phrase you can think of. Now, lawyers everywhere are finding HURT911®. Territories are exclusive to only one law firm per TV broadcast market on a first-come-first-serve basis, so availability is limited! Available in the U.S. and Canada, 28 of the 210 U.S. TV markets are already taken. How do you know if your exclusive territory (TV market-Designated Market Area) is available? Since we get injury calls from the web site, calls to 1-800-HURT-911 from available TV markets are routed to a law firm, so to find out if your market is available, please call Phil Franckel directly at 1-888-505-5464. CALL NOW!
For information on 1-800-HURT-911, the country’s most successful Lawyer Advertising Programsm, call Phil Franckel day/night, Sat & Sun 8:30am – Midnight (Eastern Time) on my personal number 1-888-505-5464 or email for more information: HURT911®. Call or e-mail today and grab your exclusive territory before it’s gone (subject to availability). Your success is my passion! Advertising agencies welcome – ask about our commission structure and No Risk Agency Contract which locks in clients.